|
|
|
Former
Essence editor-in-chief launches CoCoaFab.com site for young women
 (November
23, 2012) CoCoaFab.com, a new high-quality digital network aimed at
young women of color, has made its debut. Co-founded by award-winning
journalist and former Essence magazine editor-in-chief Angela
Burt-Murray (pictured) and leading digital media strategist Shelly Jones
Jennings, Cocoafab.com is part of the Cocoa Media Group, a new company
that focuses on creating a fun and entertaining network of web sites,
apps and original video series for young women of color.
CocoaFab.com is a dynamic celebrity news and style site covering urban
pop culture. With up-to-the-minute news, exclusive interviews, fashion
and beauty trends, red carpet photos, vibrant social media engagement
and original weekly web series the CocoaFab.com team plugs their
audience of pop culture obsessives into the daily conversation about
fashion, music, movies, TV and the stars they love.
The site launches with a target of 100,000 unique visitors per month;
features six original weekly web series focused on entertainment and
style; and offers an array of original and aggregated content online and
via social media.
"We launched Cocoa Media Group to speak to the passion points of dynamic
young women of color who are digital and social media super users with
an insatiable appetite for what's new and what's next," said
Burt-Murray. "Our first site, CocoaFab.com is a stylish daily
destination featuring premium content and TV-quality video produced and
curated especially for this influential, trendsetting audience."
With an eye on the next generation of tech innovators, Cocoa Media Group
also seeks to inspire and empower young girls through strategic
partnerships with organizations focused on introducing technology skills
to teens and girls, and sponsorship of events like BlackGirlsHack.com.
Prominently positioned above the fold, CocoaFab.com TV features all of
the site's original programming, video partnerships, TV shows, movie
clips, music videos and more. CocoaFab.com currently offers six
series-formatted shows and has several other shows in development.
"We've made a strategic investment in the development of original video
series to meet our audience's desire for high-quality, authentic and
engaging content that she can access online, on her phone or tablet,"
says Jones Jennings. "And with the help of our partners we are taking a
network approach to launching our video portal CocoaFab.com. TV in Q1
2013 and plan to develop compelling new entertainment, style and reality
TV programming.
Mondays: On StarStyle with Daisy Lewellyn, viewers get the inside track
on how to recreate red-carpet ready looks like their favorite stars in
this weekly makeover show shot on location in New York City's most
fashionable boutiques and designer showrooms. (2 Seasons: 5 episodes
each)
Wednesdays: Sure to be a fan favorite is the high energy,
tell-it-like-it-is entertainment news show The Countdown with Dana
Johnson. Giving viewers a weekly rundown of the hottest news in music,
movies and TV, Johnson will also update the who, what, where and WTH of
viewer's favorite reality shows and celebrity sightings. (2 Seasons: 5
episodes each)
Thursdays: CocoaFab.com TV Atlanta correspondent Rita Davis grants
viewers VIP access to one of the country's top emerging media markets,
on the series Rita's Radar, introducing the "peach carpet" and the
hottest stars and style in Hollywood of the South viewers. (2 Seasons: 5
episodes each)
Fridays: Designed to be a shoppers best friend, Fab Five counts down the
most stylish new beauty and hair products, IDs new fashion trends,
designers and boutiques, new tech toys and offers insider access to
exclusive deals and discounts just in time for viewers to hit the mall
over the weekend. (2 Seasons: 5 episodes each)
Weekly: CocoaFab.com's New York and Atlanta based correspondents hit the
streets on Mouthing Off to take the pulse of everyday people on the days
most buzz-worthy topics, red-carpet catastrophes, makeover mishaps,
celebrity meltdowns and more.
Angela Burt-Murray is the co-founder and CEO of Cocoa Media Group and
former editor-in-chief of ESSENCE magazine. While at ESSENCE Burt-Murray
oversaw the editorial direction for the magazine as well as Essence.com
from 2005-2010. Burt-Murray also successfully expanded the ESSENCE brand
into books, television and live events. She has also held leadership
positions with Teen People and Honey magazines and is the author of the
novel "The Vow."
Shelly Jones Jennings is Cocoa Media Group's chief technology officer
and oversees the network. A proven leader in the strategic digital
communications and systems space, Shelly has consulted for top
organizations such as Ogilvy and Mather and Accenture. She has also
served as executive producer at Essence Communications where she oversaw
the successful relaunch of the web site and developed several
award-winning video initiatives.
For more details, visit
www.cocoafab.com.
FEEDBACK:
Give your comments on this story
Go to Target Market News homepage
RECENT STORIES
Black Cable TV Ratings for Week of November 5 - 11
Cable news networks try to hold on to Black voters gained during
election coverage
Nielsen appoints Lamont Robinson Vice President of
Supplier Diversity
Black TV Ratings for Week of November 5 - 11 During
week of election night euphoria, network TV lost Black audiences
Decision against Washington Informer's eligibility
to carry city's ads is reversed\
Black Cable TV Ratings for Week of Oct. 29 - Nov. 4
Reality shows and sports were Black cable viewers key diversions before election
Black voters in historic numbers join coalition that
re-elects President Barack Obama
Black TV Ratings for Week of Oct. 29 - Nov. 4 As
Black audiences drift further to cable, CBS claims 18 hit TV shows on Top 25
chart
Former General Mills exec to head multicultural
marketing for MillerCoors
Super Bowl Gospel Celebration has kick off at ANA
Multicultural Conference
Smiley & West radio program returns to the Chicago
market with two new affiliates
Black TV Ratings for Week of October 22 - 28 Black
TV viewers turning their attention more to politics than the usual
programming
Real Time Media in joint venture with MGPG Events to
expand The Black Women's Expo
Click here for
more recent news stories and our news archive
|
|
|
