COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Cable
TV Ratings for Week of Nov. 12 - 18
Black viewers still love ‘New York’; BET repeats as cable’s No.1 network
(November
23, 2007) VH1’s “I Love New York” captured the hearts of black cable
viewers again to make it the No.1 show on the top 25 for the second week
in a row. During the second full week in November, the reality favorite
claimed 1.8 million black viewers. [The top cable show in white households
was ESPN’s “Monday Night Football.]
BET also repeated its previous week’s performance as the top cable network
with six programs posting on the top 25. TBS, USA and VH1 all tied for
second with four shows each.
The total number of black viewers watching the top 25 cable shows was 28.9
million. That represents a 43 percent increase over the previous week’s
total of 20.3 million.
[Note: Beginning this week we are listing the audience totals by
individual viewers age two and older instead of by households. This
information is provided by Nielsen and allows for easier comparisons with
other published Nielsen data.]
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
I LOVE NEW
YORK 2
VH1
11.9
1,863
2
HOUSE OF
PAYNE
TBS
10.9
1,747
3
NFL REGULAR
SEASON
ESPN
10.4
1,251
4
HOUSE OF
PAYNE
TBS
10.5
1,625
5
HOUSE OF
PAYNE
TBS
10.3
1,746
6
SALT N PEPA
SHOW
VH1
9.8
1,436
7
HOUSE OF
PAYNE
TBS
9.7
1,546
8
SPONGEBOB
ATLANTIS PANTIS
NICK
9.4
1,400
9
KEYSHIA COLE
SERIES
BET
9.3
1,297
10
SUNDAY BEST
BET
9.0
1,405
11
GOTTIS WAY
VH1
7.9
989
12
KEYSHIA COLE
SERIES
BET
7.2
1,058
13
WWE
ENTERTAINMENT
USA
7.1
1,099
14
BEHIND THE
PANTIS
NICK
6.7
895
15
RUNS HOUSE
MTV
7.0
1,076
16
RUNS HOUSE
MTV
6.5
1,069
17
WWE
ENTERTAINMENT
USA
6.1
993
18
LAW & ORDER:
CI (ORIG)
USA
6.4
750
19
ADV OF SHARK
BOY & LAVA G
DISNEY
6.6
875
20
KEYSHIA COLE
SERIES
BET
6.6
872
21
COLLEGE
HILL: INTERNS
BET
6.2
911
22
MOVIE OF THE
WEEK
BET
6.2
746
23
LAW & ORDER:
SVU
USA
5.7
684
24
SHOT AT
LOVE: TILA TEQUIL
MTV
5.7
835
25
I LOVE NEW
YORK 2
VH1
5.5
784
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
_________________________