Essence forms partnership with Alvin Ailey Dance Theater

Essence forms partnership with Alvin Ailey Dance Theater

(November 21, 2005) Alvin Ailey American Dance Theater and Essence magazine have come together to showcase dance and the arts in the African American community. The partnership kicks off this month with the magazine’s sponsorship of the world premiere of AAADT’s newest ballet, “Reminiscin,’” choreographed by Artistic Director Judith Jamison, at Ailey’s annual New York City Center Season which runs November 30, 2005 – January 1, 2006. “Reminiscin’" will also be performed throughout the company’s 2006 U.S. Tour.

“Alvin Ailey American Dance Theater continues to honor Alvin’s dreams of celebrating African American cultural experience and the American modern dance tradition in the United States,” states Artistic Director Judith Jamison. “We tour around the world bringing the Ailey spirit into the lives of so many people and are honored to have the support of Essence magazine for our New York City Center Season and U.S. Tour. Our partnership with Essence allows us to continue this celebration and his legacy.”

Judith Jamison takes her inspiration for “Reminiscin’” from the great female jazz artists Sarah Vaughn, Ella Fitzgerald, Nina Simone, Roberta Flack, Regina Carter and Diana Krall and artist Edward Hopper’s Nighthawks. Set in a diner, “Reminiscin’” captures the essence of loving relationships which made it such a perfect ballet for Essence magazine.

“Music and dance are parts of our African American heritage. ESSENCE is proud of its legacy of showcasing the tremendous achievements African Americans have made in the arts. This exciting new partnership with the Alvin Ailey American Dance Theater helps us to continue this rich tradition,” said Michelle Ebanks, president Essence Communications, Inc.

For tickets to the New York City Center performances, visit www.alvinailey.org.

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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	Essence forms partnership with Alvin Ailey Dance Theater (November 21, 2005) Alvin Ailey American Dance Theater and Essence magazine have come together to showcase dance and the arts in the African American community. The partnership kicks off this month with the magazine’s sponsorship of the world premiere of AAADT’s newest ballet, “Reminiscin,’” choreographed by Artistic Director Judith Jamison, at Ailey’s annual New York City Center Season which runs November 30, 2005 – January 1, 2006. “Reminiscin’" will also be performed throughout the company’s 2006 U.S. Tour. “Alvin Ailey American Dance Theater continues to honor Alvin’s dreams of celebrating African American cultural experience and the American modern dance tradition in the United States,” states Artistic Director Judith Jamison. “We tour around the world bringing the Ailey spirit into the lives of so many people and are honored to have the support of Essence magazine for our New York City Center Season and U.S. Tour. Our partnership with Essence allows us to continue this celebration and his legacy.” Judith Jamison takes her inspiration for “Reminiscin’” from the great female jazz artists Sarah Vaughn, Ella Fitzgerald, Nina Simone, Roberta Flack, Regina Carter and Diana Krall and artist Edward Hopper’s Nighthawks. Set in a diner, “Reminiscin’” captures the essence of loving relationships which made it such a perfect ballet for Essence magazine. “Music and dance are parts of our African American heritage. ESSENCE is proud of its legacy of showcasing the tremendous achievements African Americans have made in the arts. This exciting new partnership with the Alvin Ailey American Dance Theater helps us to continue this rich tradition,” said Michelle Ebanks, president Essence Communications, Inc. For tickets to the New York City Center performances, visit www.alvinailey.org. Go to Target Market News homepage	12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!