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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Novartis names Michelle Gadsden-Williams to diversity post

(November 21, 2005) – Novartis Pharmaceuticals Corporation (NPC) recently announced the appointment of its first African American Executive Director, Diversity & Inclusion, Michelle Gadsden-Williams.

In this position, Gadsden-Williams provides strategic direction, leadership and development of an inclusive environment by integrating diversity practices into all aspects of the business.   

In addition, she is Co-Chair of the internal Executive Diversity Council, initiated several affinity and networking groups and developed Diversity Training Curriculum for the company. 

Prior to joining Novartis, Gadsden-Williams was most recently at Merck, where she held various positions in diversity, talent development and staffing.  She also held several positions in Human Resources and Product Management in consumer goods.

Gadsden-Williams holds a Bachelor of Science degree in Marketing and Bachelor of Arts degree in Communications from Kean College in New Jersey.  She also received several community service awards and accolades for her work in Diversity, as well as was featured as a Rising Star in Black Enterprise Magazine and one of 75 women honored at the 2005 Tribute to Women in Industry (TWIN) Gala.  Gadsden-Williams is currently completing her Master of Science degree in Organizational Dynamics from the University of Pennsylvania.

Novartis Pharmaceuticals Corporation researches, develops, manufacturers and markets leading innovative prescription drugs used to treat a number of diseases and conditions, including central nervous system disorders, organ transplantation, cardiovascular diseases, dermatological diseases, respiratory disorders, cancer and arthritis.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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