Polling of Black voters by NAACP reveal attitudes and trends unreported
(November 19, 2012) At a recent press briefing, the NAACP, Latino
Decisions, and pollsters at Silas Lee and Associates presented
information from their exclusive polling data during the Nov. 6th
President election. The findings pointed out the significant -- and
underreported -- role that African-Americans played in Barack Obama
being elected to a second term.
"This data underscores the decisive role [African-Americans] played in
key battleground states," said Benjamin Todd Jealous, President & CEO of
the NAACP. "It reveals opportunities for the GOP to improve its
relationship with our community, and suggests the Democratic Party
should not assume it will see the 2008 and 2012 levels of Black turnout
The NAACP battleground poll interviewed 1,600 African American voters
who have already voted, or were certain to vote in the November 6, 2012
presidential election. Interviews were conducted via telephone with
live callers from November 1-5, 2012. For the 4 individual states (Ohio,
Virginia, Florida and Georgia), a minimum of 400 interviews were
completed to provide state-specific reliable estimates, and each state
is weighted to reflect the known Census demographics for African
The combined four state sample carries an overall margin of error of
2.5%, while each individual state carries a margin of error of 4.9%.
Interviewing was administered and overseen by Pacific Market Research.
Among the highlights and recommendations from the data were these
Issues important to African Americans must remain on the agenda for
Currently, 93% of respondents remain enthusiastic about President
Barack Obama and his administration. Seventy-nine percent of respondents
are "very enthusiastic."
However when President Barack Obama is no longer running in 2016, only
47% of respondents were "very enthusiastic" for a Democrat candidacy and
15% say they do not know how enthusiastic they will be.
National jobs program is essential to winning the African American
Jobs and the Economy top off the list of most important issues by a
wide margin, with 60% of African American voters identifying this,
unprompted, as the most important issue. In addition, 95% of all
respondents believe the federal government should be engaging in job
creation opportunities for all Americans. While respondents
overwhelmingly believe that success is determined by self-reliance, they
see a very strong and important role for the federal government.
African Americans believe strongly in self-reliance to achieve
Eighty-One percent of respondents believe that success in this
country depends on self-reliance and determination, while only 14%
disagree. Respondents, however, believe that the federal government has
a role to play in key areas, including education (95%), health care
(96%), and job creation (96%).
Africans Americans support marriage equality and DREAM Act.
A full 93% of respondents favor the Dream Act, which would provide
an opportunity for undocumented youth to seek US citizenship (71%
strongly, 21% somewhat). In national polling, only Latinos come close to
this level of support.
Republican party could gain more than 10% of African American voters
Fourteen percent of African Americans said they are more likely to
vote for a Republican in the future if the candidate has civil rights
issues on their agenda. In Virginia and Ohio (15% and 13%) respondents
said the same.
The data also found majority support for marriage equality for gays and
lesbians. When asked about a constitutional right to marry, African
American voters favor this 50%, and only 40% opposed.
View the complete polling data summary here:
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