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NABOB wins $1.2 million in advertising from mortgage companies for
member stations
 (November
19, 2012) The National Association of Black Owned Broadcasters recently
announced it had secured more than a million dollars in advertising as a
result of its discussions with the Office of the Comptroller of the
Currency, an independent bureau within the United States Department of
the Treasury.
The advertising comes out of the Independent Financial Review program
which being conducted by the OCC and the nation's largest mortgage
companies. The program was created to inform former home owners that the
foreclosures on their homes may have been conducted improperly and that
they may be entitled to compensation.
The OCC and the mortgage companies asked NABOB how radio advertising
could help them communicate their message about the Independent
Foreclosure Review to African Americans across the country, because
African Americans were disproportionately affected by foreclosure.
Jim Winston (pictured), executive director of NABOB, participated in the
IFR representing the organization's members and Urban radio stations. He
was joined by Spotset Radio Networks, a business development arm of
NABOB, in the presentation.
NABOB and Spotset were directed to work with Bank of America on the
media planning and media execution across 65 markets. Spotset also
worked closely with the Starcom and Tapestry agencies for over a month,
and they developed an IFR avail request which went out. The net result
is $1.2 million dollars for NABOB radio members and the urban radio
community as the 2012 year comes to a close.
"Our presentation was very well-received by the substantial audience
present, with particular interest in the NABOB-oriented diverse radio
network developed by Spotset to effectively reach the African American
audience," said Jim Winston, executive director of the organization. The
audience, in addition to government officials, included senior marketing
executives from the mortgage companies, including Wells Fargo, CitiBank,
JP Morgan Chase and Bank of America.
"NABOB is committed to continuing this push for more ad dollars for its
members," said Winston, "and will use its unique relationships with key
persons in the Federal government and the advertising community to
identify advertising dollars for NABOB members."
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