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Target Market News launches
Chicago business publication

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of 'The Buying Power of Black America' report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Cable Advertising Bureau launches Website offering black consumer insights

(November 21, 2011) The Cabletelevision Advertising Bureau, a leading trade organization for the cable industry, announced the launch of -- a new resource providing advertisers and publishers with relevant data and insights on African-American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers.

Existing information on the nation's Black population, including purchase habits, motivators and media consumption behavior, is sporadic -- and oftentimes based on misconceptions. helps fill a void in the marketplace by making relevant findings more accessible and timely. Further, the website puts this data into context, providing marketing implications so that advertisers can develop appropriate strategies for their brands.

"With a buying power of over $950 billion, the African-American segment represents a significant business opportunity for many of our partners," said Sean Cunningham, President and CEO for CAB. "As part of our ongoing commitment to bringing insights to the forefront, we are delighted to provide both our member companies and the marketing community with a definitive source to help them make more informed business decisions."

"What has been missing from the conversation is a clear business rationale for why investments in this community make good business sense," said Cynthia Perkins-Roberts, CAB's Vice President for Multicultural Marketing. " not only makes the business case, but we're also extending an invitation to take a fresh look and really understand the value and cultural nuances of these consumers."

Ms. Perkins-Roberts added: "We thank all of our wonderful partners who provided the data and insights to help make this important initiative a reality."

More than 25 partners across the advertising agency, research and media spectrum participated in the effort, including: Africa Channel, Arbitron, BET, BIG Insights, Burrell Communications, Diversity Affluence, Footsteps Group, Firefly, Geoscape, gmc, Hunter Miller Group, Images USA, Knowledge Networks, Liquid Soul, Millward Brown, Mintel, MRI, Nielsen, New American Dimensions, New Strategist, Scarborough Research, Strategic Vision, Synovate, US Census Bureau, Time Warner and Walton Isaacson.

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UniWorld Group takes top honors at ANA Multicultural Excellence Awards

Black TV Ratings for Week of Oct. 31 - Nov. 6 Once again football dominates, ABC's newest show make the Top 25

Study: Cross-cultural marketing fails to engage African-American consumers

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Fox stations to carry programming from Bounce TV, upping U.S. coverage to 70%

Essence iPad app lets readers try on 300 celebrity hair styles

Black Cable TV Ratings for Week of Oct. 24-30 Disney dominates cable's Top 25 for black viewers with big weekend lineup

Real Times to publish second edition of DRIVEN honoring blacks in auto industry

The One Club holds boot camp in Atlanta on getting a job in advertising

Black TV Ratings for Week of October 24 - 30 Football, baseball occupy the Top 25 chart of black households' TV favorites

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