HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News launches
Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of 'The Buying Power of Black America' report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 



























































































 
Cable Advertising Bureau launches Website offering black consumer insights

(November 21, 2011) The Cabletelevision Advertising Bureau, a leading trade organization for the cable industry, announced the launch of reachingblackconsumers.com -- a new resource providing advertisers and publishers with relevant data and insights on African-American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers.

Existing information on the nation's Black population, including purchase habits, motivators and media consumption behavior, is sporadic -- and oftentimes based on misconceptions. Reachingblackconsumers.com helps fill a void in the marketplace by making relevant findings more accessible and timely. Further, the website puts this data into context, providing marketing implications so that advertisers can develop appropriate strategies for their brands.

"With a buying power of over $950 billion, the African-American segment represents a significant business opportunity for many of our partners," said Sean Cunningham, President and CEO for CAB. "As part of our ongoing commitment to bringing insights to the forefront, we are delighted to provide both our member companies and the marketing community with a definitive source to help them make more informed business decisions."

"What has been missing from the conversation is a clear business rationale for why investments in this community make good business sense," said Cynthia Perkins-Roberts, CAB's Vice President for Multicultural Marketing. "Reachingblackconsumers.com not only makes the business case, but we're also extending an invitation to take a fresh look and really understand the value and cultural nuances of these consumers."

Ms. Perkins-Roberts added: "We thank all of our wonderful partners who provided the data and insights to help make this important initiative a reality."

More than 25 partners across the advertising agency, research and media spectrum participated in the effort, including: Africa Channel, Arbitron, BET, BIG Insights, Burrell Communications, Diversity Affluence, Footsteps Group, Firefly, Geoscape, gmc, Hunter Miller Group, Images USA, Knowledge Networks, Liquid Soul, Millward Brown, Mintel, MRI, Nielsen, New American Dimensions, New Strategist, Scarborough Research, Strategic Vision, Synovate, US Census Bureau, Time Warner and Walton Isaacson.

Visit www.reachingblackconsumers.com for more information.


Go to Target Market News homepage


RECENT STORIES
UniWorld Group takes top honors at ANA Multicultural Excellence Awards

Black TV Ratings for Week of Oct. 31 - Nov. 6 Once again football dominates, ABC's newest show make the Top 25

Study: Cross-cultural marketing fails to engage African-American consumers

Report: Black consumers not being courted by hybrid, electric car makers

Fox stations to carry programming from Bounce TV, upping U.S. coverage to 70%

Essence iPad app lets readers try on 300 celebrity hair styles

Black Cable TV Ratings for Week of Oct. 24-30 Disney dominates cable's Top 25 for black viewers with big weekend lineup

Real Times to publish second edition of DRIVEN honoring blacks in auto industry

The One Club holds boot camp in Atlanta on getting a job in advertising

Black TV Ratings for Week of October 24 - 30 Football, baseball occupy the Top 25 chart of black households' TV favorites


Click here for more recent news stories and our news archive

Return to top of page

 


























































































 






 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2011 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services