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  COMING IN DECEMBER 


 


"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

TV Ratings for Week of Nov. 12 – 18
Fox’s ‘The OT’ heads up top 25 shows for the week; CBS remains top network
 
(November 20, 2007) The rest of the world may prefer dancing, but black TV viewers prefer football. During the third full week in November black households made Fox’s “The OT” post-game show the No.1 program on the top 25 most popular programs. The top show in white households was “Dancing with the Stars.” The second place show for black viewers was NBC’s “Sunday Night Football,” which ranked only eleven with white viewers.

CBS was again the top network with African-American households with ten shows on the top 25. ABC and Fox tied for second place with five shows each. The CW had three shows followed by NBC with two.

The total number of black viewers watching the top 25 shows, according to Nielsen Media Research was 40.6 million individual viewers. That’s a drop over three percent from the previous week’s total individual black viewers of 42.05 million.

[Note: Beginning this week we are listing the audience totals by individual viewers age two and older instead of by households. This information is provided by Nielsen and allows for easier comparisons with other published Nielsen data.]

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Viewers

1

THE OT

FOX

5.8

2.085

2

SUN. NIGHT FOOTBALL

NBC

5.7

2.062

3

THE GAME

CW

5.8

2.071

4

AMER MUSIC AWARDS

ABC

5.8

2.096

5

CSI

CBS

4.6

1.671

6

60 MINUTES

CBS

5.0

1.799

7

WITHOUT A TRACE

CBS

4.5

1.623

8

DANCING W/THE STARS-MON

ABC

4.9

1.763

9

SHARK

CBS

4.7

1.674

10

CSI: MIAMI

CBS

4.8

1.718

11

GREY'S ANATOMY-THU

ABC

4.1

1.488

12

GIRLFRIENDS

CW

4.7

1.690

13

CSI: NY

CBS

4.2

1.527

14

NCIS

CBS

4.0

1.435

15

UGLY BETTY

ABC

4.0

1.425

16

CRIMINAL MINDS

CBS

4.1

1.491

17

FAMILY GUY

FOX

4.2

1.512

18

HOUSE

FOX

4.4

1.573

19

SUN NIGHT NFL PRE-KICK

NBC

4.1

1.489

20

KING OF THE HILL

FOX

4.1

1.468

21

COLD CASE

CBS

4.0

1.423

22

SIMPSONS

FOX

4.0

1.427

23

DANCING W/STARS -TU

ABC

3.8

1.362

24

AMERICA'S TOP MODEL-3

CW

4.1

1.481

25

THE UNIT

CBS

3.5

1.254

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.



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 14th Edition Now Available!
New 2007 Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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