COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
TV
Ratings for Week of Nov. 12 – 18
Fox’s ‘The OT’ heads up top 25 shows for the week; CBS remains top network
(November
20, 2007) The rest of the world may prefer dancing, but black TV viewers
prefer football. During the third full week in November black households
made Fox’s “The OT” post-game show the No.1 program on the top 25 most
popular programs. The top show in white households was “Dancing with the
Stars.” The second place show for black viewers was NBC’s “Sunday Night
Football,” which ranked only eleven with white viewers.
CBS was again the top network with African-American households with ten
shows on the top 25. ABC and Fox tied for second place with five shows
each. The CW had three shows followed by NBC with two.
The total number of black viewers watching the top 25 shows, according to
Nielsen Media Research was 40.6 million individual viewers. That’s a drop
over three percent from the previous week’s total individual black viewers
of 42.05 million.
[Note: Beginning this week we are listing the audience totals by
individual viewers age two and older instead of by households. This
information is provided by Nielsen and allows for easier comparisons with
other published Nielsen data.]
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
THE OT
FOX
5.8
2.085
2
SUN. NIGHT
FOOTBALL
NBC
5.7
2.062
3
THE GAME
CW
5.8
2.071
4
AMER MUSIC
AWARDS
ABC
5.8
2.096
5
CSI
CBS
4.6
1.671
6
60 MINUTES
CBS
5.0
1.799
7
WITHOUT A
TRACE
CBS
4.5
1.623
8
DANCING
W/THE STARS-MON
ABC
4.9
1.763
9
SHARK
CBS
4.7
1.674
10
CSI: MIAMI
CBS
4.8
1.718
11
GREY'S
ANATOMY-THU
ABC
4.1
1.488
12
GIRLFRIENDS
CW
4.7
1.690
13
CSI: NY
CBS
4.2
1.527
14
NCIS
CBS
4.0
1.435
15
UGLY BETTY
ABC
4.0
1.425
16
CRIMINAL
MINDS
CBS
4.1
1.491
17
FAMILY GUY
FOX
4.2
1.512
18
HOUSE
FOX
4.4
1.573
19
SUN NIGHT
NFL PRE-KICK
NBC
4.1
1.489
20
KING OF THE
HILL
FOX
4.1
1.468
21
COLD CASE
CBS
4.0
1.423
22
SIMPSONS
FOX
4.0
1.427
23
DANCING
W/STARS -TU
ABC
3.8
1.362
24
AMERICA'S
TOP MODEL-3
CW
4.1
1.481
25
THE UNIT
CBS
3.5
1.254
Source: Nielsen Media
Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your cop now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
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