BlackDoctor.org is launched as an ad-supported health portal

BlackDoctor.org is launched as an ad-supported health portal

(November 18, 2005) Publishing and Internet entrepreneur Reginald Ware, who founded the groundbreaking African-American healthy lifestyle publication Heart & Soul in the mid 1990s, has launched BlackDoctor.org, a health portal on the Internet for African Americans.

The website launched November 15^th and will provide a much-needed resource to African Americans, who can go to BlackDoctor.Org to locate an African-American physician, read about relevant African-American health issues, and find information on a range of healthy lifestyle options. “BlackDoctor.Org is the definitive health portal for African Americans,” Ware says. “An accurate analogy would be ‘a WebMD’ for African Americans,” Ware says. “First of all, we have a great editorial product. Second, the timing is right because African Americans are the fastest growing segment of Internet users. Lastly, we have the expertise of marketing health to our audience and a track record of driving extensive traffic to a website.”

BlackDoctor.Org’s primary advertisers will be pharmaceutical companies and other health-oriented advertisers that want to reach Black consumers in the ideal environment.

Ware has enlisted the help of some of the nation’s leading physicians and dentists. Dr. Randall Maxey, a kidney specialist, heads up the Medical/Editorial Advisory Board for BlackDoctor.Org. Dr. Maxey is past president of the National Medical Association (NMA), where he served on the board for a number of years. Dr. Maxey also works with some of the country’s largest church organizations as the medical director of the Church Health Network. That program provides health screenings and risk reduction education to congregations.

“A website of this nature is long overdue,” Dr. Maxey says. “I lecture around the country on `Evidence Based Medicine,’ which speaks to the fact that more research needs to be done on African Americans so we can establish proper guidelines for prevention and treatment. BlackDoctor.Org allows physicians like myself to talk to the masses on a consistent basis. It’s a perfect complement to our Church Health Network and other organizations looking to promote healthy living with African Americans.”

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	BlackDoctor.org is launched as an ad-supported health portal (November 18, 2005) Publishing and Internet entrepreneur Reginald Ware, who founded the groundbreaking African-American healthy lifestyle publication Heart & Soul in the mid 1990s, has launched BlackDoctor.org, a health portal on the Internet for African Americans. The website launched November 15^th and will provide a much-needed resource to African Americans, who can go to BlackDoctor.Org to locate an African-American physician, read about relevant African-American health issues, and find information on a range of healthy lifestyle options. “BlackDoctor.Org is the definitive health portal for African Americans,” Ware says. “An accurate analogy would be ‘a WebMD’ for African Americans,” Ware says. “First of all, we have a great editorial product. Second, the timing is right because African Americans are the fastest growing segment of Internet users. Lastly, we have the expertise of marketing health to our audience and a track record of driving extensive traffic to a website.” BlackDoctor.Org’s primary advertisers will be pharmaceutical companies and other health-oriented advertisers that want to reach Black consumers in the ideal environment. Ware has enlisted the help of some of the nation’s leading physicians and dentists. Dr. Randall Maxey, a kidney specialist, heads up the Medical/Editorial Advisory Board for BlackDoctor.Org. Dr. Maxey is past president of the National Medical Association (NMA), where he served on the board for a number of years. Dr. Maxey also works with some of the country’s largest church organizations as the medical director of the Church Health Network. That program provides health screenings and risk reduction education to congregations. “A website of this nature is long overdue,” Dr. Maxey says. “I lecture around the country on `Evidence Based Medicine,’ which speaks to the fact that more research needs to be done on African Americans so we can establish proper guidelines for prevention and treatment. BlackDoctor.Org allows physicians like myself to talk to the masses on a consistent basis. It’s a perfect complement to our Church Health Network and other organizations looking to promote healthy living with African Americans.” Go to Target Market News homepage	12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. 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