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Black
Cable TV Ratings for Week of November 5 - 11
Cable news networks try to hold on to Black voters gained during
election coverage
(November 16, 2012) More than 30% of the viewing time of Black cable
watchers during the first week of November was, not surprisingly, for
Presidential election coverage. CNN and MSNBC are now hoping to keep
those 13 million viewers engaged in their regular line-up of primetime
hosts. Laurence O'Donnell showed signs getting some traction with
African-American households before the last days of the campaign.
CNN was the most watched among the cable networks, with 6.8 million
across three election programs. VH1's reality fare drew 5.5 million
viewers to four shows and second place. MSNBC claimed 4.7 million for
five of its shows.
According to Nielsen data, 31.5 million Black viewers watched the Top
25, which was only a one percent drop from the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
NFL REGULAR SEASON |
ESPN |
12.8 |
17.6 |
2,441 |
|
2 |
ELECTION NIGHT IN AMERICA |
CNN |
11.2 |
14.7 |
2,451 |
|
3 |
ELECTION NIGHT IN AMERICA |
CNN |
10.7 |
14.0 |
2,327 |
|
4 |
ELECTION NIGHT IN AMERICA |
CNN |
9.3 |
12.7 |
2,053 |
|
5 |
BASKETBALL WIVES LA 2 |
VH1 |
8.6 |
11.5 |
1,609 |
|
6 |
REAL HOUSEWIVES ATLANTA |
BRAVO |
8.2 |
11.1 |
1,549 |
|
7 |
T.I. AND TINY 2 |
VH1 |
7.9 |
10.5 |
1,475 |
|
8 |
CHRISSY & MR. JONES |
VH1 |
7.5 |
10.0 |
1,526 |
|
9 |
MSNBC ELECTION COVERAGE |
MSNBC |
6.9 |
9.1 |
1,397 |
|
10 |
MSNBC ELECTION COVERAGE |
MSNBC |
6.0 |
7.9 |
1,177 |
|
11 |
BAD GIRLS CLUB |
OXYGEN |
6.0 |
8.2 |
1,203 |
|
12 |
FOR BETTER OR WORSE |
TBS |
5.8 |
8.9 |
1,121 |
|
13 |
MSNBC ELECTION COVERAGE |
MSNBC |
5.8 |
7.9 |
1,066 |
|
14 |
RACHEL MADDOW SHOW |
MSNBC |
5.0 |
7.1 |
909 |
|
15 |
BEHIND THE MUSIC |
VH1 |
4.9 |
6.7 |
917 |
|
16 |
FOR BETTER OR WORSE |
TBS |
4.8 |
7.3 |
866 |
|
17 |
LAST WORD W/ L. ODONNELL |
MSNBC |
4.6 |
6.6 |
812 |
|
18 |
WALKING DEAD |
AMC |
4.5 |
6.2 |
926 |
|
19 |
WWE ENTERTAINMENT |
USA |
4.4 |
6.0 |
853 |
|
20 |
WWE ENTERTAINMENT |
USA |
4.4 |
5.9 |
931 |
|
21 |
AUSTIN & ALLY |
DISNEY |
4.3 |
6.0 |
832 |
|
22 |
ED SHOW |
MSNBC |
4.3 |
6.2 |
802 |
|
23 |
SHAKE IT UP |
DISNEY |
4.3 |
5.8 |
800 |
|
24 |
NBA BASKETBALL |
TNT |
4.3 |
6.1 |
776 |
|
25 |
WWE ENTERTAINMENT |
USA |
4.1 |
5.7 |
745 |
Source:
Nielsen research. Ranked by percent of African-American households
watching. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Click here for the previous week's Top 25
cable TV shows
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