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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black Cable TV Ratings for Week of November 5 - 11
Cable news networks try to hold on to Black voters gained during election coverage

(November 16, 2012) More than 30% of the viewing time of Black cable watchers during the first week of November was, not surprisingly, for Presidential election coverage. CNN and MSNBC are now hoping to keep those 13 million viewers engaged in their regular line-up of primetime hosts. Laurence O'Donnell showed signs getting some traction with African-American households before the last days of the campaign.

CNN was the most watched among the cable networks, with 6.8 million across three election programs. VH1's reality fare drew 5.5 million viewers to four shows and second place. MSNBC claimed 4.7 million for five of its shows.

According to Nielsen data, 31.5 million Black viewers watched the Top 25, which was only a one percent drop from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON    

ESPN

12.8

17.6

2,441

2

ELECTION NIGHT IN AMERICA

CNN

11.2

14.7

2,451

3

ELECTION NIGHT IN AMERICA

CNN

10.7

14.0

2,327

4

ELECTION NIGHT IN AMERICA

CNN

9.3

12.7

2,053

5

BASKETBALL WIVES LA 2

VH1

8.6

11.5

1,609

6

REAL HOUSEWIVES ATLANTA

BRAVO

8.2

11.1

1,549

7

T.I. AND TINY 2

VH1

7.9

10.5

1,475

8

CHRISSY & MR. JONES

VH1

7.5

10.0

1,526

9

MSNBC ELECTION COVERAGE

MSNBC

6.9

9.1

1,397

10

MSNBC ELECTION COVERAGE

MSNBC

6.0

7.9

1,177

11

BAD GIRLS CLUB

OXYGEN

6.0

8.2

1,203

12

FOR BETTER OR WORSE

TBS

5.8

8.9

1,121

13

MSNBC ELECTION COVERAGE

MSNBC

5.8

7.9

1,066

14

RACHEL MADDOW SHOW

MSNBC

5.0

7.1

909

15

BEHIND THE MUSIC

VH1

4.9

6.7

917

16

FOR BETTER OR WORSE

TBS

4.8

7.3

866

17

LAST WORD W/ L. ODONNELL

MSNBC

4.6

6.6

812

18

WALKING DEAD

AMC

4.5

6.2

926

19

WWE ENTERTAINMENT

USA

4.4

6.0

853

20

WWE ENTERTAINMENT

USA

4.4

5.9

931

21

AUSTIN & ALLY

DISNEY

4.3

6.0

832

22

ED SHOW

MSNBC

4.3

6.2

802

23

SHAKE IT UP

DISNEY

4.3

5.8

800

24

NBA BASKETBALL

TNT

4.3

6.1

776

25

WWE ENTERTAINMENT

USA

4.1

5.7

745

Source: Nielsen research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 cable TV shows


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