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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

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Burrell’s campaign for Verizon wins ANA award for “Significant Results”

(November 16, 2006) Burrell Communications Group and Verizon Communications have been honored by the Association of National Advertisers (ANA) with the 2006 Multicultural Excellence Award for “Campaign with Significant Results.” The awards are sponsored by the Multicultural Marketing Committee of the ANA which represents 370 companies with 8,000 brands. The award was presented at the ANA Multicultural Marketing Conference on November 13 in Los Angeles.

This is the second year that Burrell has won this prestigious award for effective marketing communications. The agency’s Procter & Gamble Tide campaign, “Nostalgia Dad,” won the same category in 2005. 

Earlier this year Burrell and Verizon won an American Advertising Federation (AAF) Mosaic Award when the 'Realize' Campaign inspired the first-ever award category: Advertiser & Agency of the Year. The Mosaic Awards honors companies that are at the forefront of multicultural advertising. This new award category was created especially for Verizon's "Realize" advertising and marketing campaign, which featured budding entrepreneurs who rely on Verizon's broadband service.

Burrell’s "Realize" effort tapped into the African American consumers’ entrepreneurial spirit through an integrated marketing campaign that included TV, radio, print and interactive elements.

Burrell Communications Group is a leading marketing communications agency dedicated to helping its clients build relationships and sales among African American consumers. The agency has a number of blue-chip clients such as Procter & Gamble, McDonald’s, Toyota, Pfizer, Allstate, Lexus, General Mills and Marriott.

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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