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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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Chicago, IL 60604
Burrell’s campaign for
Verizon wins ANA award for “Significant Results”
16, 2006) Burrell Communications Group and Verizon Communications have
been honored by the Association of National Advertisers (ANA) with the
2006 Multicultural Excellence Award for “Campaign with Significant
Results.” The awards are sponsored by the Multicultural Marketing
Committee of the ANA which represents 370 companies with 8,000 brands. The
award was presented at the ANA Multicultural Marketing Conference on
November 13 in Los Angeles.
This is the second year that Burrell has won this prestigious award for
effective marketing communications. The agency’s Procter & Gamble Tide
campaign, “Nostalgia Dad,” won the same category in 2005.
Earlier this year Burrell and Verizon won an American Advertising
Federation (AAF) Mosaic Award when the 'Realize' Campaign inspired the
first-ever award category: Advertiser & Agency of the Year. The Mosaic
Awards honors companies that are at the forefront of multicultural
advertising. This new award category was created especially for Verizon's
"Realize" advertising and marketing campaign, which featured budding
entrepreneurs who rely on Verizon's broadband service.
Burrell’s "Realize" effort tapped into the African American consumers’
entrepreneurial spirit through an integrated marketing campaign that
included TV, radio, print and interactive elements.
Burrell Communications Group is a leading marketing communications agency
dedicated to helping its clients build relationships and sales among
African American consumers. The agency has a number of blue-chip clients
such as Procter & Gamble, McDonald’s, Toyota, Pfizer, Allstate, Lexus,
General Mills and Marriott.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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