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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
of November 6 – 12
Night Football takes top spot again in week’s cable viewing
16, 2006) Black households turned to sports and SpongeBob for most of
their top cable viewing, according to Nielsen Media Research. ESPN
captured the No.1 position again with “Monday Night Football,” and backed
that up with NBA games that also made the week’s chart.
ESPN shared the winning network title with Nickelodeon. Both had five
shows of the Top 25. They were followed by TNT and Disney, each of which
had three entries. Eight of the week’s most watched programs were
professional sports broadcasts.
The total number of black households watching the Top 25 Cable Shows was
15.6 million, practically identical the previous week’s total of 15.4
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research.
Number of homes
shown in thousands
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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