COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Africa
Channel strikes agreement with Time Warner Cable By R. Thomas Umstead
Multichannel News
(November 19, 2007) The Africa Channel said it struck a national
affiliation agreement with Time Warner Cable.
The deal allows the network to negotiate with Time Warner systems serving
more than 13 million households around the country, according to Africa
Channel executive vice president of affiliate sales Eric Brown. The
network offers more than 1,600 hours of original and first run English
language programming from the continent, including news and information,
travel, and lifestyle, music, feature films, soaps, talk, reality and
special events.
“We are thrilled to have reached an agreement with Time Warner Cable,”
Brown said in a statement. “We are confident that it will be a productive
and celebrated relationship, as it will allow us to bring the beauty and
genuine culture of Africa to many more homes across the U.S.” Go to Target Market News
homepage
14th Edition Now
Available!
New 2007
Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of “The Buying Power
of Black America,” there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your cop now.
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
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