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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2006 by
Target Market News Inc.

All rights reserved
Business address:
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Chicago, IL 60604
t. 312-408-1881
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The Week of November 6 – 12
Ed Bradley '60 Minutes' tribute, Emmitt Smith’s 'Dancing' among top 25

(November 16, 2006) While it was no surprise to see NBC’s “Sunday Night Football” in its usual position as the week’s No.1 show in black households, two special broadcasts had good showings. CBS’ “60 Minutes” tribute to correspondent Ed Bradley was the second highest rated program during the first full week of November.

Football legend Emmitt Smith and partner
Cheryl Burke attracted 1.6 million black homes as they crowned champions on the finale of ABC’s “Dancing With The Stars.” The reality series’ two airings were both in the top five.  Another surprise entry was the election night coverage by Fox News which placed eleventh on the list.

The overall winning network for the week was CBS, which had eight shows on the Top 25. ABC had six, followed by the CW with five. The total number of black households watching the Top 25 was 35.2 million, an increase of five percent over the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes


Source: Nielsen Media Research. Number of homes
shown in millions.




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The African-American
Book Publishing Authority


Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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A TARGET MARKET NEWS PUBLICATION
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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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