Target Market News

John Wiley & Sons, Amber Books to co-publish black children's hair care title

(November 16, 2005) Amber Communications Group, Inc.'s imprint Amber Books and John Wiley & Sons, Inc. continue their mission to bring a positive and rewarding reading experience to African Americans through the publication of self-help books.

In accordance with their expansion plans, ACGI and Wiley Editorial Associate Camille Acker announced the publication of a new title: Wavy, Curly, Kinky - The African American Child's Hair Care Guide by Deborah R. Lily. This announcement comes just one year after Amber Communications Group, Inc. publisher inked a new multi-book co-publishing/imprint deal with John Wiley & Sons, Inc. further expanding the Amber/Wiley line of personal finance and beauty books.

With years of professional hairstyling experience, author Deborah Lily has become one of the nation's premier hair care authorities on caring for and styling all types and textures of children's hair. She is one of dozens of diverse authors that are currently signed to Amber Communications Group, Inc. with extensive experience in self-help and career-guide topics.

The release of the children's hair book comes on the heels of ACGI's prior commitment to complete a four-book co-publishing deal constructed by the legendary former Editor-In-Chief of the African American Interest Book Division, Carole Hall, with Wiley. The titles published under that Agreement are:

The African-American Woman's Guide to Successful Make-up and Skin Care (Revised Edition) (ISBN# 0-471-40278-8) and Born Beautiful: The African-American Teenager's Complete Handbook and Beauty Guide (ISBN# 0-471-15897-8) by Alfred Fornay; The New Revised, Expanded Edition Of Pay Yourself First - The African American Guide to Financial Success and Security (ISBN# 0-471-15897-6) and 101 Real Money Questions - The African-American Financial Question and Answer Book (ISBN# 0-471-20674-1) by Jesse B. Brown.

Kitt Allan, Vice President and Publisher, General Interest Books for John Wiley & Sons, Inc. stated, "The overwhelming success of the Amber/Wiley book line prompted JWS to expand the Amber/Wiley collection with the addition of several new beauty books." ACGI and JWS are currently in the selection process for an additional personal care book for African American women.

"We are very pleased about our long-term relationship with Wiley," said Amber Books' Publisher Tony Rose. "Throughout their existence, JWS has published self-help and career guide titles that the American public can be proud of. ACGI plans to continue that legacy of positive self help books, by, for, and about African Americans."

For further information visit www.amberbooks.com.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	John Wiley & Sons, Amber Books to co-publish black children's hair care title (November 16, 2005) Amber Communications Group, Inc.'s imprint Amber Books and John Wiley & Sons, Inc. continue their mission to bring a positive and rewarding reading experience to African Americans through the publication of self-help books. In accordance with their expansion plans, ACGI and Wiley Editorial Associate Camille Acker announced the publication of a new title: Wavy, Curly, Kinky - The African American Child's Hair Care Guide by Deborah R. Lily. This announcement comes just one year after Amber Communications Group, Inc. publisher inked a new multi-book co-publishing/imprint deal with John Wiley & Sons, Inc. further expanding the Amber/Wiley line of personal finance and beauty books. With years of professional hairstyling experience, author Deborah Lily has become one of the nation's premier hair care authorities on caring for and styling all types and textures of children's hair. She is one of dozens of diverse authors that are currently signed to Amber Communications Group, Inc. with extensive experience in self-help and career-guide topics. The release of the children's hair book comes on the heels of ACGI's prior commitment to complete a four-book co-publishing deal constructed by the legendary former Editor-In-Chief of the African American Interest Book Division, Carole Hall, with Wiley. The titles published under that Agreement are: The African-American Woman's Guide to Successful Make-up and Skin Care (Revised Edition) (ISBN# 0-471-40278-8) and Born Beautiful: The African-American Teenager's Complete Handbook and Beauty Guide (ISBN# 0-471-15897-8) by Alfred Fornay; The New Revised, Expanded Edition Of Pay Yourself First - The African American Guide to Financial Success and Security (ISBN# 0-471-15897-6) and 101 Real Money Questions - The African-American Financial Question and Answer Book (ISBN# 0-471-20674-1) by Jesse B. Brown. Kitt Allan, Vice President and Publisher, General Interest Books for John Wiley & Sons, Inc. stated, "The overwhelming success of the Amber/Wiley book line prompted JWS to expand the Amber/Wiley collection with the addition of several new beauty books." ACGI and JWS are currently in the selection process for an additional personal care book for African American women. "We are very pleased about our long-term relationship with Wiley," said Amber Books' Publisher Tony Rose. "Throughout their existence, JWS has published self-help and career guide titles that the American public can be proud of. ACGI plans to continue that legacy of positive self help books, by, for, and about African Americans." For further information visit www.amberbooks.com. Go to Target Market News homepage	12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!