"A Must-Read
For Marketing

Introducing a new trade magazine for the new opportunities in African-American marketing and media.

The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

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Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


© 2007 by
Target Market News Inc.

All rights reserved
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Suite 210
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TV One to air special with R&B artist John Legend backed by Baileys Irish Cream

(November 16, 2007) The hour-long special will feature concert performances, exclusive behind-the-scenes footage, and candid interviews with multi-platinum selling, five-time Grammy award-winner John Legend along with artists from his new label Homeschool Records, including U.K. breakout hip hop star Estelle, vaudeville-style performers The James Gang and R&B vocalist Vaughn Anthony. The special debuts on the TV One cable network December 16 at 9 PM ET, repeating at midnight.

The concert performances for the special were filmed in New York on November 9, during one of several stops on this fall’s Baileys Get Together Tour with John Legend and Friends.

‘We had a very successful tour with Baileys last year,’ Legend said. ‘I’m looking forward to getting together again with my fans and introducing them to some incredible new artists this time around on the upcoming television special on TV One.’

‘Baileys is proud of its affiliation with John Legend, a true star whose music and attitude is the perfect match for our brand and synonymous with the Baileys experience,’ said Yvonne Briese, Marketing Director, Baileys. ‘As we expand the footprint of Baileys Get Together through the launch of the TV One documentary, we also help John to introduce exciting new artists from his Homeschool Records label.’

During the TV broadcast, viewers will have a front-row seat for the concert, and get up close and personal with Legend as cameras roll behind the scenes. Legend brings his musical family together in the studio, at the label and on stage and viewers will see Legend from a new perspective, as the label owner committed to developing gifted new talent.

The December 16th debut comes on the heels of the highly successful two-part fall concert series, Baileys Get Together Tour with Jill Scott and Baileys Get Together Tour with John Legend and Friends. The Baileys Get Together Tour with Jill Scott, the multi-platinum-selling, Grammy award-winning, neo-soul sensation and actress, played to full houses in Houston, Ft. Lauderdale, Atlanta, Charlotte, Baltimore, and Philadelphia in October and early November.

The Baileys Get Together Tour with John Legend and Friends wrapped up last night in Detroit (November 14), after visiting Boston (November 7), New York (November 9), Chicago (November 11), and Minneapolis (November 12). At these shows, Legend performed his own songs and proudly showcased his new artists Estelle, Vaughn Anthony and The James Gang.

At each Baileys Get Together concert tour (where legal), consumers age 21 and older enjoyed the smooth sounds of the DJ, and had their picture taken with friends before taking in the evening’s Performance by Legend, Estelle, Vaughn Anthony and The James Gang.

Baileys Entertainment Presents Get Together’ with John Legend will repeat on TV One on Tuesday, Dec. 18 at 9 AM, Thursday, Dec. 20 at 10 PM & 1 AM, Saturday, Dec. 22 at 1 AM, Sunday, December 23 at 2 PM & 3 AM, Wednesday, Dec. 26 10 PM & 1 AM, Friday, December 28 at 10 AM & 2 AM, Monday, December 31 (New Years Eve) at 11 PM, Tuesday, January 1 at 9 AM, and Saturday, January 5 at 10 PM & 1 AM (all times ET).

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    Time & Life Building
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This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers


- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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