Cable TV Ratings for Week of Nov. 5 – 11
VH1’s ‘I Love New York’ rises to the top spot; BET is the week’s top network

(November 15, 2007) Black cable TV viewers shared something in common with white cable TV viewers during the first week of November; both liked “Monday Night Football.” The difference was black households liked VH1’s “I Love New York” more. The reality “romance” competition was the top cable show with African-American, making the NFL match-up second. VH1 also claimed the third and fourth place on the list.

The week’s big winner was BET which posted seven program among the 25 favorite with black households. The second most popular networks were VH1 and TBS (home of “House of Payne”). ESPN had three and MTV, TNT and USA each had two shows.

The total number of African-American homes watching the top 25 list of shows, according to Nielsen Media Research, was 20.2 million, the same total as the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	I LOVE NEW YORK 2	VH1	13.3	1,332
2	NFL REGULAR SEASON	ESPN	13.5	1,271
3	SALT N PEPA SHOW	VH1	13.0	1,266
4	GOTTIS WAY	VH1	11.5	1,100
5	HOUSE OF PAYNE	TBS	11.2	1,041
6	HOUSE OF PAYNE	TBS	10.9	1,006
7	HOUSE OF PAYNE	TBS	10.5	982
8	KEYSHIA COLE SERIES	BET	9.6	904
9	SUNDAY BEST	BET	9.5	877
10	WWE ENTERTAINMENT	USA	8.7	836
11	HOUSE OF PAYNE	TBS	9.0	827
12	AMERICAN GANGSTER	BET	8.4	779
13	RUNS HOUSE	MTV	8.3	777
14	WWE ENTERTAINMENT	USA	7.2	716
15	KEYSHIA COLE SERIES	BET	6.8	663
16	COLLEGE HILL: INTERNS	BET	6.8	652
17	RUNS HOUSE	MTV	6.4	615
18	EXALTED	BET	6.3	600
19	NBA BASKETBALL	TNT	7.7	597
20	I LOVE NEW YORK 2	VH1	6.3	590
21	MOVIE OF THE WEEK	BET	6.5	587
22	NBA BASKETBALL	TNT	6.2	584
23	SPY KIDS 3: GAME OVER	DISNEY	6.3	554
24	NBA REG SEASON WED	ESPN	6.7	542
25	NBA REG SEASON WED	ESPN	5.9	529

Source: Nielsen Media Research. Based on live
and same day viewing. Number of homes shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

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