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Burrell is top award winner at ANA's Multicultural Marketing competition

(November 14, 2005) Burrell, one of the nation’s leading African-American owned full-service communications agencies, won two 2005 Association of National Advertisers (ANA) Multicultural Marketing grand prize awards during a ceremony in Miami. The agency’s “Nostalgia Dad” television ad for Procter & Gamble’s Tide With a Touch of Downy garnered top honors, winning the Grand Prize in the “African American” and “Campaign with Significant Results” categories.

Burrell dominated the “African-American” category and received honors for two other spots: McDonald’s “Baobab” 365Black™ and “Patio” McDonald’s Fruit & Walnut Salad. The ANA presented the awards during its Multicultural Marketing Conference in Miami last week. The awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2004 and May 2005. “It’s easy to do award winning work when you have supportive clients,” said Debbie Amsden, vice president and director of broadcast production.

The “Nostalgia Dad,” television ad, which promotes Procter & Gamble’s Tide With a Touch of Downy, features a young African-American father wearing a freshly washed white T-shirt lying on the bed with his young son resting on his chest. The “Baobab” 365Black™ animated television ad shows a girl watering a seed that grows into a large Baobab tree. As the tree grows, seeds drop into the community, sprouting illustrations of buildings, students with caps and gowns and children playing. It symbolizes the various African-American organizations that McDonald’s supports, such as the UNCF. The “Patio” ad launched McDonald’s Fruit & Walnut Salad and features an African-American woman who meets her friends in a backyard and becomes animated after hearing about the fresh ingredients in the new salad.

Producers:
Heather Mitchell – Producer (McDonald’s “Baobab”)
Debbie Amsden – VP/Director of Broadcast Production (McDonald’s “Fruit N Walnut”)
Kim Nelson – Senior Producer (P&G - Tide Nostalgia Dad)

Creatives:
Steve Conner – Chief Creative Officer (McDonald’s and P&G)
Aubrey Walker – Associate Creative Director (P&G – Tide)
Elvira Rodriguez – Art Director (P&G – Tide)
Christine Saldanha – Creative Director (P&G – Tide)
Brenda Blonski – Senior VP/ Group Creative Director (McDonald’s)
Ed Zimkus – Creative Director (McDonald’s)
Dena Jackson – Art Director (McDonald’s)

The Multicultural Excellence Awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Burrell is top award winner at ANA's Multicultural Marketing competition (November 14, 2005) Burrell, one of the nation’s leading African-American owned full-service communications agencies, won two 2005 Association of National Advertisers (ANA) Multicultural Marketing grand prize awards during a ceremony in Miami. The agency’s “Nostalgia Dad” television ad for Procter & Gamble’s Tide With a Touch of Downy garnered top honors, winning the Grand Prize in the “African American” and “Campaign with Significant Results” categories. Burrell dominated the “African-American” category and received honors for two other spots: McDonald’s “Baobab” 365Black™ and “Patio” McDonald’s Fruit & Walnut Salad. The ANA presented the awards during its Multicultural Marketing Conference in Miami last week. The awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2004 and May 2005. “It’s easy to do award winning work when you have supportive clients,” said Debbie Amsden, vice president and director of broadcast production. The “Nostalgia Dad,” television ad, which promotes Procter & Gamble’s Tide With a Touch of Downy, features a young African-American father wearing a freshly washed white T-shirt lying on the bed with his young son resting on his chest. The “Baobab” 365Black™ animated television ad shows a girl watering a seed that grows into a large Baobab tree. As the tree grows, seeds drop into the community, sprouting illustrations of buildings, students with caps and gowns and children playing. It symbolizes the various African-American organizations that McDonald’s supports, such as the UNCF. The “Patio” ad launched McDonald’s Fruit & Walnut Salad and features an African-American woman who meets her friends in a backyard and becomes animated after hearing about the fresh ingredients in the new salad. Producers: Heather Mitchell – Producer (McDonald’s “Baobab”) Debbie Amsden – VP/Director of Broadcast Production (McDonald’s “Fruit N Walnut”) Kim Nelson – Senior Producer (P&G - Tide Nostalgia Dad) Creatives: Steve Conner – Chief Creative Officer (McDonald’s and P&G) Aubrey Walker – Associate Creative Director (P&G – Tide) Elvira Rodriguez – Art Director (P&G – Tide) Christine Saldanha – Creative Director (P&G – Tide) Brenda Blonski – Senior VP/ Group Creative Director (McDonald’s) Ed Zimkus – Creative Director (McDonald’s) Dena Jackson – Art Director (McDonald’s) The Multicultural Excellence Awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing. Go to Target Market News homepage	12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... Story and statistics continued SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!