GlobalHue re-organizes its ethnic expertise into separate ad agencies

(November 15, 2007) Today, GlobalHue announces the creation of four new agencies to further brand its expertise: GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next.  GlobalHue will be the holding company for all of these entities and will coordinate resources and maintain best practices across all companies.

"The restructuring of GlobalHue into separate companies will further strengthen our position in the industry as the premier strategic solution for our clients' understanding of multicultural markets," said Don Coleman, GlobalHue Chairman and CEO.  "As a company, GlobalHue has never been afraid to think out-of-the-box, which is imperative if we plan to stay on the cutting edge and continue our commitment to reach the Latino, African-American, Asian and Youth audiences."

Each company will offer services that are tailored specifically for each consumer market it targets.  GlobalHue Latino, GlobalHue African-American and GlobalHue Asian Pacific Islander will be three separate agencies that concentrate on the specific market trends, consumer insights, attitudes and behaviors.  GlobalHue also created GlobalHue Next, which will focus on targeting what GlobalHue has defined as the new general market led by multicultural influences.  The new transition will be seamless to GlobalHue clients, who will continue to experience the one-stop-shop services and efficiencies they have always received.  
 
"When you add the buying power of these key markets with the increasing influence they have on the general population, every company's general market and multicultural budgets should be reevaluated," said Coleman.
 
In 1988, Coleman created Don Coleman and Associates to help corporations reach the African-American market.  In 2000, Coleman acquired Montemayor y Asociados and in 2001, Innovasia.  In 2002, Coleman combined all three agencies into GlobalHue to address the growth of the African-American, Hispanic and Asian audiences.
 
The agencies will have offices in New York, Detroit and Los Angeles and collectively have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy, Internal Revenue Service and American Airlines. 


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