TV Ratings for Week of Nov. 5 – 11
Black viewers again make Sunday night football No.1 show; CBS again top network
 
(November 15, 2007) According to Nielsen’s data for the first week of November, black households differed from whites on their top show for the week – again. NBC’s “Sunday Night Football” was the most popular show of the top 25 for African-Americans. They were 16 percent of the total audience watching the NFL game, which was No.8 for the week with white viewers.

“Without A Trace” and “CSI” took first and second place and led CBS’s domination of the top 25 as the week’s winning network with 11 shows. Next most popular was ABC with five, followed by Fox’s four and three each for NBC and the CW network.

The total number of black households watching the top 25, according to Nielsen Media Research was 31 million, an increase of 3.5 percent over the previous week. 

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	SUN NIGHT FOOTBALL	NBC	13.9	1,893
2	WITHOUT A TRACE	CBS	12.1	1,657
3	CSI	CBS	10.4	1,426
4	DANCING W/THE STARS-MON	ABC	10.2	1,394
5	SHARK	CBS	9.9	1,350
6	THE GAME	CW	9.7	1,323
7	CSI: MIAMI	CBS	9.6	1,312
8	THE OT	FOX	9.6	1,309
9	CSI: NY	CBS	9.4	1,290
10	GREY'S ANATOMY-THU	ABC	9.4	1,285
11	SIMPSONS	FOX	8.7	1,186
12	60 MINUTES	CBS	8.7	1,183
13	CRIMINAL MINDS	CBS	8.6	1,167
14	UGLY BETTY	ABC	8.5	1,161
15	GIRLFRIENDS	CW	8.5	1,160
16	COLD CASE	CBS	8.4	1,153
17	FAMILY GUY	FOX	8.3	1,134
18	HOUSE	FOX	8.3	1,133
19	SUN NIGHT NFL PRE-KICK	NBC	8.2	1,122
20	NCIS	CBS	8.2	1,118
21	LAW AND ORDER:SVU	NBC	8.1	1,102
22	DESPERATE HOUSEWIVES	ABC	7.8	1,068
23	AMER'S TOP MODEL-3	CW	7.7	1,053
24	THE UNIT	CBS	7.6	1,039
25	DANCING W/STARS RESULT-TU	ABC	7.5	1,027

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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