R.J. Dale Advertising named finalist for ANA Multicultural Excellence Awards  

(November 4, 2006) Chicago-based agency R.J. Dale Advertising and Public Relations was recently selected as a finalist for the Association of National Advertisers’ Multicultural Excellence Awards, for the category of “Multicultural Campaign with Significant Results.”  R.J. Dale entered two television ads from its Illinois State Lottery’s Road to Riches campaign – “Thinking” in English language and “Bumper to Bumper” in Spanish.  Award recipients will be named at a special dinner ceremony to be held at the ANA Multicultural Marketing Conference, November 12-14, 2006 in Santa Monica, California.

The Association of National Advertisers, Inc. (ANA) initiated the Multicultural Excellence Awards six years ago to recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns. 

“R.J. Dale Advertising & Public Relations is honored to be selected as a finalist for the 2006 ANA Multicultural Excellence Awards,” states Bob Dale (above), CEO and President of R.J. Dale Advertising & Public Relations. “We feel that the Illinois State Lottery “Road to Riches” Ad campaign was an excellent entry for the Multicultural Campaign with Significant Results category.  It generated record level sales and player participation,” continues Dale. “The agency is excited about the opportunity and we look forward to attending the upcoming conference.”

ANA will present six awards during the ceremony, each judged on creativity and relevance.  The categories are African-American, Asian, Hispanic, Gay and Lesbian, and General Market.  In addition, there will be an optional award category to honor a “Multicultural Campaign with Significant Results.” The Judging panel consisted of Client-side Marketers, ANA members, and the media.  A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
 

Go to Target Market News homepage

 

The African-American
Book Publishing Authority

Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________



Click here to read more

________________________

 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news