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 Black Stats           
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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THE LATEST NEWS
TV One to premiere new special on 'The John H. Johnson Story'

(November 11, 2005) TV One celebrates the 60th anniversary of Ebony magazine and honors the life of its legendary and groundbreaking founder with the premiere of its original biography special, "TV One Presents: The John H. Johnson Story," on Sunday night, Nov. 20 at 10 PM (ET).  

Hosted and narrated by actor Richard Roundtree, a former Ebony Fashion Fair model and longtime friend of the Johnson Publishing Company founder, the special details the history of the Ebony/Jet empire, examines the cultural and social impact of the magazines during the civil rights era and includes one of Johnson's last on-camera interviews before his passing last summer. 

The special, which repeats Sunday, Nov. 27 at 5 PM, Saturday, Dec. 3 at noon and Monday, Dec. 5 at 8 PM (all times ET), also features interviews with Johnson Publishing President and CEO Linda Johnson Rice, who now runs the business empire her father founded; Ebony Executive Editor Emeritus Lerone Bennett; legendary music entrepreneur Quincy Jones; Radio One Chairperson and Founder Cathy Hughes; Chicago Crusader Publisher/Editor Dorothy Leavell; as well as other leading African American executives and social commentators. 

Tracing Johnson's groundbreaking life and career, the special explores the roots of the publishing empire with the creation in 1942 of the first national publication for African Americans, Negro Digest, built from a $500 loan from Johnson's mother early in his life, to the launch in 1945 of Ebony, the first African-American picture magazine, and subsequent launch in 1951 of Jet, the first news weekly designed for African Americans.

The biography explores the groundbreaking role Johnson played not only in creating these magazines, but in convincing corporations that there was an untapped black consumer market that his magazines could deliver to advertisers. 

The documentary also focuses on the groundbreaking role Ebony and Jet played in bringing the world's attention to the degrading and often violent treatment of African Americans in the U.S. From its coverage of Emmett Till's funeral and the shocking photos that accompanied it to the massive and multi-faceted civil rights movement to the profound leadership and tragic assassination of Martin Luther King, Jr., the Johnson Publishing Company, through its magazines, made a huge impact, resulting in international attention, including a Pulitzer Prize for the photography of Moneta Sleet, Jr. 

The special also examines the impact of Johnson and his wife Eunice on the world of culture, fashion and beauty, through the creation of Ebony Fashion Fair, the traveling fashion show which focused attention on African American models and designers, and Fashion Fair Cosmetics, the first line of beauty products designed for African American skin and sold through department stores. 

"The John H. Johnson Story"
not only examines the company's legacy but also its future prospects, with CEO Linda Johnson Rice discussing her plans for strengthening and expanding the company's brands and growing the company. 


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Target Market News
Presents

The 2005
African-
American
Magazine
Summit


November 15th, 2005
Time Warner Inc.
The Time & Life Building

New York, N.Y.

______________________
The third annual all-day symposium
for publishing and marketing
executives to examine the latest
research, trends and
opportunities for African-
American magazine
publishers and advertisers


Sponsored By

 




Hear presentations from
the following advertisers
and publishers:


Almae Publishers
  Representatives
Black Enterprise Magazine
Brand Jordan
E. Morris Communications
Essence Communications
Footsteps Group
Heart & Soul Magazine
Johnson Publishing Co.
Money Magazine
OnyxStyle Magazine
SpikeDDB
Time Inc.
Unity Media
UniWorld Group
…and more
(A Partial Listing)

 TOPICS TO BE COVERED
- Advertising Sales
- Successful Start-ups
- Circulation Strategies
- Distribution Strategies
- Reader Research
- Advertising Research
- Additional Revenue Streams
- Advertising Sales Reps

Click here for information and
to register

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Arbitron Inc.
Burrell
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Images USA
Nia Online
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau

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