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THE LATEST NEWS
The Week of Oct 31 – Nov. 6 UPN gets spooked on Halloween with loss of Monday night dominance (November
10, 2005) UPN got tricks and no treats on Halloween as its domination of
Monday night went out the door with parents escorting kids in costumes.
Apparently dads stayed behind, as ABC “Monday Night Football” pulled in a
15.6 rating and just over 2 million black households to take the top spot
for the second consecutive week. Thanks to Thursday’s “Everybody Hates Chris,” UPN was able to place one show on the chart, and in second place. CBS was the beneficiary of UPN’s loss, with five of its shows making the top ten in black homes for the first week of November. ABC followed close behind with four, including newcomer “Grey’s Anatomy.” The impact of Halloween drove down overall viewing for the top ten, making it the second week of lost viewers. The 17.2 million homes watching represented a 6.4 percent loss over the previous week. Rank / Program / Network / Rating / # of Homes ![]() Number of homes shown in millions. Ranking based on percentage of black households. Shows are considered tied when rating (the percentage of black households) is identical. TOTAL HOMES WATCHING THE TOP TEN ![]() Measured in millions of homes Source: Nielsen Media Research Go to Target Market News homepage |
Early Bird Discount Extended!
LAST DAY TO REGISTER! Target Market News Presents The 2005 African- American Magazine Summit November 15th, 2005 Time Warner Inc. The Time & Life Building New York, N.Y. ______________________ The third annual all-day symposium for publishing and marketing executives to examine the latest research, trends and opportunities for African- American magazine publishers and advertisers Sponsored By ![]() Hear presentations from the following advertisers and publishers: Almae Publishers Representative Black Enterprise Magazine Brand Jordan E. Morris Communications Essence Communications Heart & Soul Magazine Johnson Publishing Co. OnyxStyle Magazine SpikeDDB Time Inc. Unity Media UniWorld Group …and more (A Partial Listing) TOPICS TO BE COVERED - Advertising Sales - Successful Start-ups - Circulation Strategies - Distribution Strategies - Reader Research - Advertising Research - Additional Revenue Streams - Advertising Sales Reps Click here for information and to register _________________________ SUBSCRIBE TODAY! ![]() The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! ![]() The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more! |