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Uptown magazine expands distribution to Washington, Atlanta and Chicago

(November 10, 2005) Uptown magazine marks its expansion into three new markets – Washington DC, Atlanta, and Chicago with the installment of its Fall 2005 issue. The magazine, which this year celebrated its first anniversary, currently reaches more than 100,000 readers.

Uptown has enjoyed a steady rise in awareness among key targets since its initial Harlem launch. Targeting affluent African American men and women ages 25-44, Uptown’s highly stylized editorial pages celebrate the “good life” and all of its attendant trappings.

The magazine offers up a rich tapestry of the African American experience covering a wide range of content that includes fashion, entertainment, travel, dining, arts & culture, and architecture. “In the widening media landscape and with numerous outlets targeting urban consumers, it’s becoming increasingly more important to deliver personalized content to our readers,” says Brett Wright, the magazine’s chief creative officer.

“Although our focus and subject matter is universal we’re taking a hometown approach to our expansion by plugging our readers into local events and profiling indigenous Uptowners,” adds Wright. The editors hope to strike a balance between accessibility and appealing to the aspirations of its readers. The business model is somewhat an inverse of successful publications like Ocean Drive and Gotham magazine whose scope is regional but worldly in appeal.

The quarterly publication now includes region-specific directories and local event coverage that differentiate one market edition from the next. The multi-market expansion issue features a Mary J. Blige cover story by publishing veteran Emil Wilbekin, that examines this new phase of Ms. Blige’s spiritual and musical evolution.

“Uptown is the magazine we’ve all been longing for. It reaches beyond the litany of African American staples in chronicling the lives, lifestyles, travels, hobbies and idiosyncrasies that reflect the “Uptown” mindset,” says Harriette Cole, editorial director.

Current in-book advertisers include Jaguar, Lexus, Mercedes Benz, Courvoisier, Cole Haan, Nicole Miller, Macy’s, Sean John, Phat Farm, Ciroc, W Hotels, and Marquis Jets among other premium brands.

Uptown, available on newsstands and at bookstores, is also distributed to high-end residential buildings, galleries, salons, health clubs, retail stores, spas, nightclubs and lounges as well as at special events that reach the target audience.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Uptown magazine expands distribution to Washington, Atlanta and Chicago (November 10, 2005) Uptown magazine marks its expansion into three new markets – Washington DC, Atlanta, and Chicago with the installment of its Fall 2005 issue. The magazine, which this year celebrated its first anniversary, currently reaches more than 100,000 readers. Uptown has enjoyed a steady rise in awareness among key targets since its initial Harlem launch. Targeting affluent African American men and women ages 25-44, Uptown’s highly stylized editorial pages celebrate the “good life” and all of its attendant trappings. The magazine offers up a rich tapestry of the African American experience covering a wide range of content that includes fashion, entertainment, travel, dining, arts & culture, and architecture. “In the widening media landscape and with numerous outlets targeting urban consumers, it’s becoming increasingly more important to deliver personalized content to our readers,” says Brett Wright, the magazine’s chief creative officer. “Although our focus and subject matter is universal we’re taking a hometown approach to our expansion by plugging our readers into local events and profiling indigenous Uptowners,” adds Wright. The editors hope to strike a balance between accessibility and appealing to the aspirations of its readers. The business model is somewhat an inverse of successful publications like Ocean Drive and Gotham magazine whose scope is regional but worldly in appeal. The quarterly publication now includes region-specific directories and local event coverage that differentiate one market edition from the next. The multi-market expansion issue features a Mary J. Blige cover story by publishing veteran Emil Wilbekin, that examines this new phase of Ms. Blige’s spiritual and musical evolution. “Uptown is the magazine we’ve all been longing for. It reaches beyond the litany of African American staples in chronicling the lives, lifestyles, travels, hobbies and idiosyncrasies that reflect the “Uptown” mindset,” says Harriette Cole, editorial director. Current in-book advertisers include Jaguar, Lexus, Mercedes Benz, Courvoisier, Cole Haan, Nicole Miller, Macy’s, Sean John, Phat Farm, Ciroc, W Hotels, and Marquis Jets among other premium brands. Uptown, available on newsstands and at bookstores, is also distributed to high-end residential buildings, galleries, salons, health clubs, retail stores, spas, nightclubs and lounges as well as at special events that reach the target audience. Go to Target Market News homepage	Early Bird Discount Extended! LAST DAY TO REGISTER! Target Market News Presents The 2005 African- American Magazine Summit November 15th, 2005 Time Warner Inc. The Time & Life Building New York, N.Y. ______________________ The third annual all-day symposium for publishing and marketing executives to examine the latest research, trends and opportunities for African- American magazine publishers and advertisers Sponsored By Hear presentations from the following advertisers and publishers: Almae Publishers Representatives Black Enterprise Magazine Brand Jordan E. Morris Communications Essence Communications Footsteps Group Heart & Soul Magazine Johnson Publishing Co. 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