Lagrant Communications adds five new accounts to its growing client roster 

(November 9, 2006) Lagrant Communications has announced that it has added five new accounts to its client roster from the tourism, education, health and non-profit sectors. The new clients are The Bahamas Ministry of Tourism, Hampton University, Centers for Medicare & Medicaid Services, Friends of Arroyo (FOTA), and the League of Black Women.
 
In its role as the agency of record for The Bahamas Ministry of Tourism, LC will create a public relations campaign aimed at targeting the African American consumer market and establishing the Caribbean island as the choice destination for tourism, financial investments and meeting venues.

Hampton University, a leading Historically Black College & University, retained LC to develop a proactive media relations campaign to highlight the university’s key programs. 

LC will also join Weber Shandwick to handle Centers for Medicare & Medicaid Services’ reputation management and its outreach efforts under a five-year contract targeting the African American consumer market.

Friends of Arroyo signed with the agency to launch a strategic crisis management campaign to save a historical house designed by architect Paul C. Williams from being uprooted from the City of Pasadena in Calif.

For the League of Black Women, LC will implement a national media relations campaign to raise the visibility of the’s association’s findings of its Leadership Survey Report and help the organization to sell the report to businesses, academic institutions and media outlets.  Additionally, LC will generate national media attention to advance the League’s reputation as the premier leadership research organization for black women leaders and increase its membership enrollment. 

Lagrant Communications is an award-winning full-service integrated marketing communications firm specializing in the African American and Hispanic consumer markets.  Established in 1990, Some of the firm’s clients include American Airlines, Novartis, Amgen, Macy’s, Southern California Edison, California Lottery, Talbert Medical Group, American Cancer Society and the Office of National Drug Control and Policy (ONDCP).


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