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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black Cable TV Ratings for Week of Oct. 29 - Nov. 4
Reality shows and sports were Black cable viewers key diversions before election

(November 8, 2012) In the week before President Obama's re-election, Black cable viewers focused heavily on sports and reality programming. The NBA's match-up between the Boston Celtics and the reigning champions Miami Heat took the No.1 spot on the Top 25 cable list, posting nearly 2.5 million Black viewers.

VH1 nudged back into the most watched cable network category as folks waited for the election coverage coming this week. VH1 had 6.5 million viewers across four shows. BET was close behind with 5.7 million for five of its programs. ESPN represented sports among the most watched shows with 4.5 million watching three of its games.

The total number of viewers watching the Top 25 most popular cable shows in Black households, according to Nielsen, was 32 million, or 27% more than in the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | Viewers 2+

1

NBA BASKETBALL BOSTON@ MIAMI

TNT

12.2

16.8

2,486

2

NFL FOOTBALL - SAN FRANCISCO  V. ARIZONA

ESPN

10.4

14.4

1,867

3

BLACK GIRLS ROCK!

BET

10.0

13.7

1,965

4

REAL HOUSEWIVES ATLANTA

BRAVO

9.6

12.8

1,939

5

NBA BASKETBALL L.A. CLIPPERS @ DENVER

TNT

9.4

15.4

1,760

6

T.I. AND TINY 2

VH1

8.6

11.5

1,836

7

CHRISSY & MR. JONES

VH1

8.5

11.5

1,763

8

BASKETBALL WIVES LA 2

VH1

8.5

11.7

1,805

9

NBA REGULAR SEASON

ESPN

7.7

12.2

1,375

10

NBA REGULAR SEASON 

ESPN

6.8

10.5

1,346

11

BAD GIRLS CLUB

OXYGEN

6.7

9.3

1,364

12

BEHIND THE MUSIC

VH1

6.3

8.6

1,190

13

KEYSHIA & DANIEL: FAMILY

BET

5.9

7.8

1,109

14

KEYSHIA & DANIEL: FAMILY

BET

5.4

7.2

1,059

15

FOR BETTER OR WORSE

TBS

5.2

8.0

993

16

NBA BASKETBALL

TNT

5.2

7.6

966

17

WWE ENTERTAINMENT

USA

4.8

6.5

958

18

REAL HOUSEWIVES ATLANTA

BRAVO

4.7

6.6

868

19

WWE ENTERTAINMENT

USA

4.6

6.4

753

20

WWE ENTERTAINMENT

USA

4.5

6.3

912

21

KEYSHIA & DANIEL: FAMILY

BET

4.3

5.8

837

22

KEYSHIA & DANIEL: FAMILY

BET

4.2

5.6

751

23

FOR BETTER OR WORSE

TBS

4.1

6.2

794

24

LAST WORD W/ L. ODONNELL

MSNBC

4.0

5.8

660

25

WALKING DEAD

AMC

3.9

5.3

741

Source: Nielsen research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for the previous week's Top 25 cable TV shows



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