"A Must-Read
For Marketing

Introducing a new trade magazine for the new opportunities in African-American marketing and media.

The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

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Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867


Fifth Annual African-American Magazine Summit to be held in New York next week

(November 9, 2007) Magazine publishers, marketing and advertising executives will convene in New York City next week for the Fifth Annual African-American Magazine Summit presented by Target Market News. The all-day conference will take place at the Time & Life Building in New York City on Friday, November 16.

“This is the industry’s only symposium that looks at the developments and marketing opportunities taking place among the African-American magazines,” said Ken Smikle President of Target Market News. “There are more than eighty existing magazines targeting black readers that receive ads from national advertisers. This is an important event for marketing and media professionals who want to learn more about the role black magazines play in tapping into this $744 billion market.”

The Summit will offer panels examining the latest research and trends in advertising, acquisitions and start-ups; alternative circulation strategies; untapped business development opportunities and more. Among the companies represented by the panelists are Carol H. Williams Advertising, Essence Communications, Footsteps Group, Johnson Publishing Co., Media Economic Group, NV Magazine, On Wheels Inc., Uptown Magazine and Vigilante Advertising.

“This is a rare opportunity for publishers and marketing professionals to exchange ideas with one another, and to network with those that have experiences similar to their own,” said Smikle. The Summit is sponsored by Time Warner, The Coca-Cola Company, BlackPR.com and The Magazine Publishers of America.

Pre-registration is required for admission to the Summit, and the registration fee is $199 per person. For further information and to register for the African-American Magazine Summit, visit www.targetmarketnews.com or call 312-408-1881.

Target Market News, Inc. is considered one of the leading authorities on marketing, advertising and media directed to the African-American market. The company's trade publication, Target Market News, covers business activities in advertising, marketing and media targeted to black consumers. Its annual report, The Buying Power of Black America, analyzes how African-American consumers spend billions of dollars in hundreds of categories of products and services.

The company also distributes news and information on the latest developments in marketing and media through its website, www.targetmarketnews.com, and its daily news bulletin. Target Market News also hosts the annual Black Consumer Research and Advertising Summit, a two-day conference for senior executives engaged in African-American marketing, media and research.

Go to Target Market News homepage



    Friday, Nov. 16, 2007
    Time & Life Building
         New York, NY

This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers


- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

Click for more info and to register

 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

Want this issue? Get it with your new subscription.
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The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news