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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Census
Bureau Data
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© 2006 by
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The Week
of Oct. 30 – Nov. 5
Viewers turn to
football, basketball in a week without the 'Flavor
of Love'
(November 8, 2006) With “Flava of Love” off the schedule, sports was
biggest draw on cable for black households during the first week of
November. But even ESPN’s “Monday Night Football,” which took the No.1
spot on the chart, could not attract the two million-plus households that
VH1 pulled in for its reality series.
The NBA was the biggest overall winner for the week. The league's games
and pre- and post-game shows had eight entries on the Top 25 chart. There
was a four-way tie for winning network, as Disney, ESPN, TNT and USA
claimed five shows each in the rankings. BET had three programs listed.
The total number of black households watching the Top 25 cable shows was
down 28 percent to 15.4 million, according to Nielsen Media Research. The
total for the previous week was 21.4 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research.
Number of homes
shown in thousands.
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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