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 Black Stats           
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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PEOPLE IN THE NEWS
Arbitron announces promotion of Julian Davis to director, Urban Media Services

(November 8, 2005) Arbitron has appointed Julian Davis to the new position of director, Urban Media Services. In his new position, Davis will work closely with urban media and advertising agencies to ensure that Arbitron provides services to address their expanding business goals.

Davis will be the main liaison working with advertising agencies and advertisers targeting Black communities as well as the African American-owned radio stations and networks for several urban market initiatives including a benchmark consumer satisfaction survey of black targeted radio stations.

“We have committed to showing the viability of Urban Media to corporate brands,” said Davis. “Arbitron understands the contributions that this market segment brings to the overall marketing mix and this new role will focus on conveying that to advertisers, agencies and broadcasters.”

“Julian is well-known and respected for understanding and educating the media and advertising industry, in general, on the value that the African American media consumers bring to the media mix,” said Owen Charlebois, president, US Media Services. “He will continue to work closely with broadcasters and advertisers to foster the understanding and growth of black Americans in the media and advertising industries.”

Mr. Davis joined Arbitron as a senior account manager of Radio Station Sales. Prior to joining Arbitron he spent 17 years both on the air and behind the scenes in various formats of Radio. During his radio career, he co-owned KYEA-FM in Monroe, LA He currently resides in Atlanta, GA.

Clear Channel Radio promotes Earl Jones to regional VP in Chicago

(November 7, 2005) Clear Channel Radio has announced the promotion of Earl Jones to Regional Vice President of Clear Channel Radio’s Chicago market, which includes oversight of stations in Chicago, Eau Claire, Madison and Milwaukee. Effective immediately, Jones will be based in Chicago and will report to Charlie Rahilly, Executive Vice President of Operations.

Jones was most recently Regional Vice President for the company’s Louisville, Kentucky radio cluster. Rahilly commented, "Earl's accomplishments in key leadership roles make him a natural choice for this position. While he will be missed in Louisville, he has developed a solid management team, and in taking this step, leaves additional opportunity for the folks in that market.”

“The Chicago area features some of the greatest radio stations in the country. I am eager to work with the very talented group of operators there and am excited about the opportunities ahead of me,” said Jones of his appointment.

A 20 year veteran of the broadcast industry, Jones joined Clear Channel Radio in 1998 as Director of Sports Marketing in Atlanta. Over the course of his career, Jones has also worked for stations in the Detroit and Washington, D.C. markets.

TV One builds up its advertising sales team with promotions, new hires

(November 7, 2005) TV One, the lifestyle and entertainment network for African American adults, has recently expanded and strengthened its advertising sales team with a key promotion and the addition of two veteran professionals. The announcement was made by Keith Bowen, TV One executive vice president of advertising sales and marketing.

Lisabeth Hayes, based in TV One’s Chicago office, has been promoted from regional vice president to senior vice president of Advertising Sales and Marketing, adding official oversight of the New York Sales team to her day-to-day responsibilities. She joined TV One in January 2004 after nine years with HGTV in Chicago, where she most recently had been senior vice president of advertising sales, managing the company’s regional sales offices in New York, Chicago, Los Angeles, Detroit and Atlanta. Before joining HGTV in 1994, she was MTV Networks vice president and director of advertising sales, responsible for the company’s Midwest sales office.

Elverage Allen has been named senior account director of Ad Sales in Chicago.  He joins TV One from BET, where he was senior account executive, directing sales and marketing for the network’s Midwest and Southern territories. He joined BET in 1998 from the First National Bank of Chicago, where he had a successful 18-year career, most recently as vice president/manager of executive and professional recruitment.

Daisy Hernandez-Beharry has been named director of ad sales research, based in TV One’s New York office. She joins TV One from Telemundo, where she was research manager and provided research and analysis support for Telemundo’s nine regional offices, 14 owned & operated stations and 20 network affiliates. She joined Telemundo in 1996 as an audience research analyst, after having worked in the Katz Hispanic Media division.

“TV One’s ad sales operations have been tremendously successful and highly professional for a network that’s less than two years old,” said Keith Bowen. “Much of that success is attributable to the outstanding work of Lisabeth Hayes, and it will only strengthen our results to put someone of her capability in charge of all of the sales teams.”

“Likewise, the addition of the tremendous talents of Elverage Allen and Daisy Hernandez-Beharry is adding incredible bench strength to our team and allow us to move forward even more aggressively as we grow beyond the startup stage.”

Launched in January 2004, TV One serves 23.2 million households, offering a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. 


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