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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black voters in historic numbers join coalition that re-elects President Barack Obama

(November 6, 2012) President Barack Obama, the nation's first Black president, was re-elected to a second term with a broad base of support that represented the realities of America's changing demographics.

Obama was able to claim victory -- despite the fact that Florida and other states had not completed their vote tally -- by reaching the necessary 270 electoral votes before midnight. By morning the total for Obama would be 303 while challenge Mitt Romney took 206. The President claimed 60,034,159 of the popular vote or 50.3%, to Romney's 57,357,522 votes or 48.1%.

"I want you to know that this wasn't fate, and it wasn't an accident," said Obama in an e-mail to supporters. "You made this happen. You organized yourselves block by block. You took ownership of this campaign five and ten dollars at a time... Today is the clearest proof yet that, against the odds, ordinary Americans can overcome powerful interests."

Exit polling revealed early in the evening that African-American voters were going to the polls with as much enthusiasm and, in some cases, greater numbers than in the 2008 historic election. The Obama campaign invested in building a coalition of voters that represented the broad demographics of the nation's largest markets.

African-American turnout, as measured election night, was again at historic levels. Black voters defied nay sayers who wondered if there would be as much support for Obama as in his 2008 win by again delivering 13% of the President total. Coupled with overwhelming support from Latino voters, 18-24 year-olds, and women, The Obama campaign's coalition strategy delivered success.


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