COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Study: Bank of America
underserves black and Latino neighborhoods
By Tiffany A. Bolden,
BlackAmericaWeb.com (November 5, 2007) A study released by the Service Employees
International Union (SEIU) found that Bank of America has few bank
branches in minority neighborhoods and offers more mortgage loans to
whites than African Americans or Latinos.
The study, issued last week, examined Bank of America’s pattern of bank
branches against its top two competitors in Buffalo, Chicago, Detroit, New
York, Philadelphia, and St. Louis—cities ranked by the U.S. Census Bureau
among the top-ten most-racially segregated in the country.
Two key findings of the study, "Shut Out of The American Dream: How Bank
of America is Systematically Underserving Communities of Color and Harming
Low-Income Families with Questionable Practices," revealed Bank of America
fails to locate bank branches in majority minority neighborhoods
regardless of the proportion of area residents who are minority and Bank
of America is more likely to be the mortgage lender for a white borrower
than for a black American in all the cities examined.
In four of the six cities, Bank of America ranked last in locating bank
branches in majority minority neighborhoods and was twice as likely to
lend to white mortgage applicants than to black mortgage applicants in
Detroit and Chicago, the study also shows.
"It’s simply unacceptable that Bank of America—the biggest bank in the
country—is failing to ensure access to banking services and fair mortgage
loans for entire communities of color," William McNary, Co-Director of
Citizen Action Illinois said in a statement. "If the bank with the most
branches won’t do the right thing for our neighborhoods, who will?"
Despite having more than double the number of bank branches of its nearest
competitor nationally—with more than 5,700 bank branches, Bank of America
has five times as many branches as Citibank and two times as many branches
as JPMorgan Chase—Bank of America performed worst overall in locating
branches in majority minority communities in the cities analyzed in the
report.
"The more we look at the practices of the biggest banks, the worse things
we uncover," Stephen Lerner, Assistant to the President, SEIU, said in a
statement. "Here’s a bank that is already using its size and market
dominance to drive up fees and interest rates on working people—and now
it’s trying to grow even bigger. If a bank is going to be this big and
this powerful it should have responsibilities to the communities in which
it operates."
Albert Higgins, an SEIU local member in Chicago told Blackamericaweb.com,
"I am surprised. It makes me feel disrespected. If Bank of America is the
largest bank, why are there no branches in our communities? It makes me
upset that I can’t get a loan in my community, but others that live in my
community can get a loan and open up businesses in my community. It’s just
not fair," says the four-year resident of Chicago’s16th ward.
"Respect the diversification of the city. We need Bank of America for
everybody not just a select few," says Higgins. "The main reason I am not
a Bank of America customer is because there are no branches in my
community."
Study findings indicate that in Chicago, Bank of America has 12 times more
bank branches in neighborhoods with the fewest minority residents than in
neighborhoods with the most minority residents. In fact, in neighborhoods
with the highest number of white residents, the ratio of residents to bank
branches averages only 11,204 residents per bank branch compared to
138,930 residents per branch in the neighborhoods with the highest
percentage of African Americans.
Those not living in the cities pinpointed in the study—Buffalo, Chicago,
Detroit, New York, Philadelphia and St. Louis—were disappointed, but not
taken aback by the findings.
Darlene Reed-Burks, a Bank of America customer for more than two years and
a resident of the Washington, D.C. metropolitan area told Blackamerica.com
that although she has had a pleasant experience with the bank and has
never applied for any loans with them, the news from the study does not
shock her.
"I don’t find it surprising that Bank of America doesn’t have [sufficient
amounts of] branches in Black communities," Reed-Burks said. "I feel most
banks, not just Bank of America, have most of their branches in non-black
communities because they feel that there is more money to be made in those
areas, that the areas are safer and that the credit scores are better.
[Overall] they feel it will be more beneficial to be in non-black
communities."
Bank of America is the largest bank in the United States, controlling one
in five credit cards and ten percent of all bank deposits—the maximum
amount permitted by the Federal Reserve. Nationally, Bank of America has
recently come under fire for its record of charging consumers some of the
highest fees and interest rates in the nation—the bank collected more than
$22.4 billion from penalty and service fees in 2006 alone.
In Chicago, Bank of America’s acquisition in September of LaSalle Bank has
raised concerns among community organizations and elected leaders at the
local, state, and national levels, including a loss of 10,500 jobs and
more than $780 million in tax and other revenue from the area projected by
the Anderson Economic Group.
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