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Black TV Ratings for Week of October 27 - November 2
ABC's 'Black-ish' moves up again on the Top 25 of  shows in black households

(November 6, 2014) While "Scandal" and "How to Get Away With Murder" both dipped slightly in total black audience during the last week of October, ABC's other prime time contender, "Black-ish," moved up again. The Wednesday night comedy gained 128,000 viewers over the previous week and moved to No.6.

CBS remained the mot watched TV network in black homes with 14 million viewers for 11 shows in the Top 25. ABC was second with 12.1 million viewers for six of its shows. NBC took third with 9.9 million viewers across six shows.

The total number of viewers for the Top 25 favorite shows in black households, according to Nielsen, was 38.7 million, or 12 percent fewer than the previous week.

Top 25 Broadcast TV Shows in Black Households

    Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1

SCANDAL

ABC

17.8

8.7

3,395

2

HOW TO GET AWAY W/ MURDER

ABC

17.1

8.1

3,167

3

NBC SUNDAY NIGHT FOOTBALL

NBC

14.5

7.8

3,060

4

SUNDAY NIGHT NFL PRE-KICK

NBC

9.6

5.1

1,994

5

60 MINUTES

CBS

9.3

4.8

1,872

6

BLACK-ISH

ABC

8.8

4.6

1,809

7

NCIS: NEW ORLEANS

CBS

7.6

3.6

1,401

8

DANCING WITH THE STARS

ABC

7.4

3.5

1,353

9

NCIS

CBS

7.3

3.4

1,328

10

CRIMINAL MINDS

CBS

7.1

3.3

1,274

11

STALKER

CBS

6.9

3.2

1,237

12

FOOTBALL NIGHT AMERICA PT 3

NBC

6.9

3.5

1,365

13

PERSON OF INTEREST

CBS

6.8

3.2

1,264

14

FOX WORLD SERIES GAME 7

FOX

6.8

3.5

1,359

15

VOICE

NBC

6.7

3.2

1,247

16

BLUE BLOODS

CBS

6.4

3.1

1,216

17

MADAM SECRETARY

CBS

6.4

3.0

1,181

18

THE GOOD WIFE

CBS

6.3

2.9

1,141

19

VOICE-TUE

NBC

6.2

3.0

1,167

20

GOTHAM

FOX

6.0

3.3

1,274

21

NCIS: LOS ANGELES

CBS

6.0

2.8

1,078

22

BLACKLIST

NBC

6.0

2.9

1,115

23

HAWAII FIVE-0

CBS

5.7

2.8

1,078

24

GREAT PUMPKIN, CHARLIE BROWN 2

ABC

5.6

3.5

1,373

25

MODERN FAMILY

ABC

5.4

2.7

1,037

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times are eastern.


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The 2014 MAAX Awards to honor African American marketing, media and research execs Nov. 17th

Target Market News has announced the recipients of the 2014 Marketing to African Americans with Excellence (MAAX) Awards. The annual awards presentation recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations, consumer research and advocacy. The recipients are...
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