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"A Must-Read For Marketing Professionals"

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The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
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Elizabeth Arden signs licensing deal to launch Rocawear product line

(November 5, 2007) Elizabeth Arden, Inc., a global prestige beauty products company, has entered into an exclusive global licensing agreement with Iconix Brand Group, Inc. for the development, marketing and distribution of men's and women's fragrance, cosmetics, and skincare products with the leading lifestyle apparel brand Rocawear. A debut fragrance is planned to launch in the fall of 2008. Rocawear’s co-founder, Shawn 'Jay-Z' Carter, will provide the creative vision for the collections.

"Elizabeth Arden and Iconix have a successful history together, and we are thrilled to grow our relationship with this dynamic collaboration," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.

Iconix purchased the Rocawear brand in March of 2007. Rocawear is a dominant lifestyle brand with a wide range of customers and categories including sportswear, footwear, outerwear, handbags, belts, loungewear, big & tall, headwear, jewelry, sunglasses and children's clothing. Since its inception in 1999, its appeal has expanded beyond national borders to become a brand of international significance with annual retail sales of over $700 million. Rocawear co-founder Shawn Carter spearheads all product development, marketing and licensing for Rocawear.

"The Rocawear name connects with the customer we want to attract. Adding Rocawear to our lineup of lifestyle fragrance brands allows us to further diversify our multi-dimensional brand portfolio and expand our reach to a young, modern consumer. Elizabeth Arden's leadership in fragrance, coupled with the creative involvement of Shawn "Jay-Z" Carter and the team at Rocawear and Iconix, will provide us with a strong platform for success," added Beattie.

Commenting on the new launch, Shawn Carter, stated, "We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category."

Neil Cole, Chairman and CEO, Iconix, stated, "We are excited about the launch of the first ever Rocawear fragrance next fall. This is a significant step in the evolution of the Rocawear brand and a large long-term growth opportunity. The excitement and advertising surrounding the launch next fall will make Rocawear more visible than it has ever been and benefit the entire brand franchise."

Financial terms of the agreement were not disclosed.



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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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