Elizabeth Arden signs licensing deal to launch Rocawear product line
(November 5, 2007) Elizabeth Arden, Inc., a global prestige beauty
products company, has entered into an exclusive global licensing agreement
with Iconix Brand Group, Inc. for the development, marketing and
distribution of men's and women's fragrance, cosmetics, and skincare
products with the leading lifestyle apparel brand Rocawear. A debut
fragrance is planned to launch in the fall of 2008. Rocawear’s co-founder,
Shawn 'Jay-Z' Carter, will provide the creative vision for the
"Elizabeth Arden and Iconix have a successful history together, and we are
thrilled to grow our relationship with this dynamic collaboration," said
E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.
Iconix purchased the Rocawear brand in March of 2007. Rocawear is a
dominant lifestyle brand with a wide range of customers and categories
including sportswear, footwear, outerwear, handbags, belts, loungewear,
big & tall, headwear, jewelry, sunglasses and children's clothing. Since
its inception in 1999, its appeal has expanded beyond national borders to
become a brand of international significance with annual retail sales of
over $700 million. Rocawear co-founder Shawn Carter spearheads all product
development, marketing and licensing for Rocawear.
"The Rocawear name connects with the customer we want to attract. Adding
Rocawear to our lineup of lifestyle fragrance brands allows us to further
diversify our multi-dimensional brand portfolio and expand our reach to a
young, modern consumer. Elizabeth Arden's leadership in fragrance, coupled
with the creative involvement of Shawn "Jay-Z" Carter and the team at
Rocawear and Iconix, will provide us with a strong platform for success,"
Commenting on the new launch, Shawn Carter, stated, "We are excited to
partner with an industry giant such as Elizabeth Arden. The combination of
their expertise in fragrance and our ability to affect popular culture
will produce some incredible products and breathe excitement into the
Neil Cole, Chairman and CEO, Iconix, stated, "We are excited about the
launch of the first ever Rocawear fragrance next fall. This is a
significant step in the evolution of the Rocawear brand and a large
long-term growth opportunity. The excitement and advertising surrounding
the launch next fall will make Rocawear more visible than it has ever been
and benefit the entire brand franchise."
Financial terms of the agreement were not disclosed.
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