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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black TV Ratings for Week of Oct. 29 - Nov. 4
As Black audiences drift further to cable, CBS claims 18 hit TV shows on Top 25 chart    

(November 6, 2012) A migration by Black viewers to cable during primetime started with the football and political season. It seems that it may be continuing with the start of NBA basketball, turning the popularity of CBSí programs into a juggernaut for the first week of November.

CBSís primetime lineup dominated the Top 25 chart of most popular TV shows,. It easily claimed the mantle of the most watched network with 18.3 million viewers across 15 shows. NBC had 12.3 million for just six shows, while Fox posted only 4.9 million for two programs.

The total number of viewers for the Top 25, according to Nielsen, was 35.2 million -- 12% more than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUNDAY NIGHT FOOTBALL

NBC

18.1

9.6

3,637

2

SUNDAY NIGHT NFL PRE-KICK

NBC

12.9

7.4

2,782

3

FOOTBALL NT AMERICA PT 3

NBC

10.1

5.8

2,183

4

60 MINUTES

CBS

9.0

4.6

1,717

5

NCIS: LOS ANGELES

CBS

8.7

4.4

1,649

6

HOME DEPOT PRIME CLG FTBL

CBS

8.7

4.4

1,671

7

CSI

CBS

7.1

3.3

1,250

8

PERSON OF INTEREST

CBS

7.0

3.5

1,322

9

NCIS

CBS

7.0

3.3

1,243

10

VEGAS

CBS

6.8

3.2

1,208

11

FOOTBALL NT AMERICA PT 2

NBC

6.7

3.5

1,330

12

CRIMINAL MINDS

CBS

6.5

3.4

1,278

13

X-FACTOR-WED

FOX

6.5

3.5

1,335

14

X-FACTOR-THU

FOX

6.4

3.4

1,269

15

ELEMENTARY

CBS

6.4

3.1

1,183

16

VOICE

NBC

6.3

3.4

1,275

17

BLUE BLOODS

CBS

6.2

2.6

972

18

UNDERCOVER BOSS

CBS

5.7

2.7

1,015

19

THE BIG BANG THEORY

CBS

5.6

2.7

1,011

20

VOICE-TUE

NBC

5.5

3.0

1,121

21

CSI: NY

CBS

5.5

2.3

852

22

DANCING W/STARS RESULTS

ABC

5.4

2.4

907

23

THE GOOD WIFE

CBS

5.3

2.6

980

24

GREAT PUMPKIN, CHARLIE BROWN

ABC

5.2

2.8

1,051

25

TWO AND A HALF MEN

CBS

5.2

2.6

982

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view previous week's Top 25 TV chart


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