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Super Bowl Gospel Celebration has kick off at ANA Multicultural
Conference
 (November
4, 2012) The Super Bowl Gospel Celebration, the largest multicultural
event during Super Bowl Weekend, will celebrate its fourteenth year of
bringing gospel to the biggest game on earth. A one-of-a-kind event,
SBGC has become one of the most anticipated and one of the most attended
events during the big weekend, selling out venues in major Super Bowl
markets and drawing crowds in the thousands.
Founded by Melanie Few-Harrison (pictured), president of Results
Marketing & Media Inc., an Atlanta-based agency that specializes in
faith-based marketing, The Super Bowl Gospel Celebration was launched in
Miami in 1999 during Super Bowl XXXIII weekend. In 2002, the event
became the first, and remains the only, gospel event sanctioned by the
NFL.
"With gospel and contemporary Christian music's growing impact," said
Few-Harrison, "extending its reach beyond traditional listeners, the
Super Bowl Gospel Celebration brings together a diverse audience that
shares a common love for football, and music that encourages, empowers
and enriches their lives."
Few-Harrison is the only female with a NFL sanctioned concert during
Super Bowl Weekend, and SBGC is the only event permitted by the NFL to
carry the "Super Bowl" moniker in its title.
To mark the return of the SBGC, Results Marketing produced performances
by gospel artists Tamela Mann and Jessica Reedy at the Association of
National Advertisers (ANA) Multicultural Marketing & Diversity
Conference, also in its 14th year. This is the first time gospel
performances were scheduled during the four-day conference that brought
together chief marketing officers from blue-chip companies and agency
and media leaders. Few also spoke to the attendees about the value of
faith-based marketing.
"Gospel and contemporary Christian music has a strong cross-cultural
power and influence," explained Few-Harrison." More and more people are
turning to this genre of music, opening more opportunity
to reach new and existing customers."
SBGC's list of sponsors have included: American Family Insurance,
Verizon Wireless, Sam's Club, St. Joseph Aspirin, Amtrak, Gateway
Computers, Burger King and more. The organization has worked in
partnership with sponsors to develop successful marketing campaigns that
included giveaways, online contests, radio and print promotions, and
traffic-building programs to support the event.
The 2012 Super Bowl Gospel Celebration with headliner Fantasia and hosts
Ce Ce Winans and Rev Run was also taped and aired on more than 200
station affiliates reaching more than 87 percent of TV households.
Over the years, SBGC has grown to include the NFL Players Choir, which
became a part of the annual event in 2008. The choir has had several
requests to perform, and made guest appearances at the "Taste of the
NFL," Stellar Awards and XLV Countdown Live From Cowboys Stadium. A red
carpet and social media lounge were added in 2011.
SBGC also serves as a fundraiser with a portion of the proceeds
benefiting national and local charities. Charitable partners have
included the Special Olympics, Pat and Emmitt Smith Charities, ONE TEAM
4 Haiti and many more.
The 14th Annual Super Bowl Gospel Celebration made its New Orleans debut
in 2001, and will return to The Big Easy on Friday, February 1 at Lake
Front Arena. For more information visit
www.superbowlgospel.com.
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