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  COMING IN DECEMBER 


 


"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

ONYX Style magazine, Houston’s regional black magazine, is folding

By Joy Sewing
The Houston Chronicle
(November 4, 2007) After five years of showcasing Houston's professional African-American community, Onyx Style magazine is ceasing publication with its November/December issue, which hits stands today .

Editor and publisher Caleen Burton-Allen says she's closing the magazine to pursue her media relations and crisis-management consulting business.

"I've decided to put more energy into a different area. After five years, I think it's time," she said.

The quarterly publication, which had a circulation of 75,000, featured interviews with celebrities, profiles of homes, society news and travel pieces.

Burton-Allen says the magazine filled a void when it debuted in November 2002. There wasn't another upscale lifestyle publication focusing on Houston's African-American community.

"Onyx only scratched the surface," Burton-Allen said. "There are so many profiles, events and stories to cover. Hopefully, someone will pick up the torch."

The magazine's covers featured celebrities from Robin Givens and lifestyle guru B. Smith to comedian Mo'nique and America's Next Top Model contestant Nnenna, who is from Houston. They also showcased local black models. But the most popular stories were profiles of notable homeowners such as news anchor Jerome Gray, who revealed his talent as an artist, and jazz pianist Joe Sample, who lives in Clear Lake.

"My goal was always to keep the magazine on a positive note," Burton-Allen said, "to showcase us living well, giving back to the community and empowering others. I never thought it would be so popular."

Yvette Chargois, columnist for the Houston Defender weekly newspaper, is sad to see Onyx go.

"I loved the magazine," Chargois said. "It was a first-class publication. It let readers into the homes and lives of people and gave us positive images that we don't often see."


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 JUST 2 WEEKS AWAY! 

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This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers

 TOPICS TO BE COVERED

- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

Want this issue? Get it with your new subscription.
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