HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Study: African-Americans redeem coupons at a higher rate than other consumers

(November 3, 2016) A recent study by Valassis, a leader in intelligent media delivery, found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save.

Findings from the 2016 RedPlum Purse String Survey of nearly 9,000 value-seeking consumers, with over 2,000 identifying as African-American, Asian/Pacific Islander or Hispanic, arm marketers with savings behavior data to attract and activate powerful multicultural shoppers.

According to the survey, African-American consumers are using the most coupons per shopping trip -- 53 percent said they use more than six coupons compared to 48 percent of all consumers surveyed.

Some 64 percent of African-Americans are interested in finding coupons and deals on clothing, highest among the three ethnic groups and 10 percentage points higher than all survey respondents.

"Marketers must create consumer-centric strategies and gain a deeper understanding of the many factors, including media consumption habits, life stage and purchase behavior that motivate these powerful consumer segments," said Curtis Tingle, Valassis chief marketing officer. "While there is an abundance of data available, the key is which strategies and tactics marketers employ to make that data actionable."


 

Redeemed a coupon code on their mobile device in the
last 30 days

Hispanic consumers surveyed are the leaders of searching for savings, peaking at 69 percent, spending over two hours each week looking for deals versus 55 percent of all survey respondents.

When it comes to their digital savings habits, of the multicultural consumers surveyed:

- At least 83 percent look for offers while in store via their mobile device compared to 72 percent of all respondents.

- At least 70 percent visited a store, restaurant or other business after receiving an offer on their mobile device near the business location vs. 55 percent of all respondents.

- 62 percent of Asian/Pacific Islander consumers surveyed redeemed a coupon code on their mobile device in the last 30 days vs. 46 percent of all respondents.

- 66 percent of Hispanic respondents and 63 percent of Asian/Pacific Islander respondents used a savings app on their mobile device in the past 30 days vs. 49 percent of all respondents.

View an infographic for more findings from the 2016 Purse String Survey and Tingle's blog post on multicultural consumer findings.

By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.

For the eighth year RedPlum has conducted a savings survey to gain insight from today's shopper; learn more about their shopping behaviors; where consumers are looking for deals; what they are doing with their savings; and what influencers are driving their behaviors. The 2016 RedPlum Purse String Survey is based on insights from nearly 9,000 respondents, conducted on redplum.com from May 16 to June 16, 2016.


Click here for more recent news stories and our news archive


























































































 

 SAVE THE DATE! 




Hear insights and new research from
BlackDoctor.org
Burrell Communications
Ebony.com
IHS Polk Automotive
Nielsen
Target Market News
U.S. Census Bureau

...and more!

       PRESENTING SPONSOR



  
 CORPORATE SPONSORS

     


   
  

   

         

     

       
WALTON ISAACSON

              

  BURRELL COMMUNICATIONS

  CLICK HERE TO REGISTER NOW!  

______________________________________




ORDER TODAY AND SAVE!

The 19th Annual Edition

The Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order the
print and digital copy today!

________________________________




 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2016 All rights reserved

info@targetmarketnews.com                     Supplier Services