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Reach Media buys syndication rights to weekend's 'On the Air with Russ Parr'

(November 4, 2005) Tom Joyner's REACH Media Inc., formed by the top-ranked and award-winning nationally syndicated radio and television personality and businessman, has acquired the syndication rights to the Russ Parr (above) radio show, On the Air with Russ Parr, in a deal with parent company, Radio One. Parr's show is the first new radio show added to the multi-media company's roster.

As of January 1, 2006, REACH Media Inc. and Radio One will be solely responsible for syndication of Parr's weekend radio show, On the Air with Russ Parr. Terms of the deal include syndication rights, overseeing advertising sales, and the creation and development of show content. Superadio, the company that currently distributes Parr's On the Air show, will continue to syndicate the show through the end of the year. Premiere Radio Networks will be handling the sales for the network.

David Kantor, CEO, REACH Media Inc., said, "The addition of Russ Parr is just the kind of talent we've been looking for to add to our programming line up."

Parr joins REACH Media and Radio One with an impressive and extensive resume. On the air since the late 80's with stints on the legendary KDAY - Los Angeles (the nation's first 24-hour hip hop station) and KJMZ - Dallas. Parr then became a permanent fixture on the airwaves of Radio One's 93.9 WKYS - Washington DC and became nationally syndicated shortly thereafter.

Parr has also had his own record label, Raspur, and signed with the late Easy E's Ruthless Records. A devoted husband and father, Parr wears many hats including DJ, stand-up comedian, actor, film director and philanthropist.

Darryl Huckaby, vice president of operations for Russ Parr, added, "Russ Parr and his team have established themselves as the country's premier Hip Hop and R&B syndicated radio show. Reach Media brings a wealth of support and resources that will enable us to grow the Russ Parr brand tremendously in 2006 and beyond."

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Reach Media buys syndication rights to weekend's 'On the Air with Russ Parr' (November 4, 2005) Tom Joyner's REACH Media Inc., formed by the top-ranked and award-winning nationally syndicated radio and television personality and businessman, has acquired the syndication rights to the Russ Parr (above) radio show, On the Air with Russ Parr, in a deal with parent company, Radio One. Parr's show is the first new radio show added to the multi-media company's roster. As of January 1, 2006, REACH Media Inc. and Radio One will be solely responsible for syndication of Parr's weekend radio show, On the Air with Russ Parr. Terms of the deal include syndication rights, overseeing advertising sales, and the creation and development of show content. Superadio, the company that currently distributes Parr's On the Air show, will continue to syndicate the show through the end of the year. Premiere Radio Networks will be handling the sales for the network. David Kantor, CEO, REACH Media Inc., said, "The addition of Russ Parr is just the kind of talent we've been looking for to add to our programming line up." Parr joins REACH Media and Radio One with an impressive and extensive resume. On the air since the late 80's with stints on the legendary KDAY - Los Angeles (the nation's first 24-hour hip hop station) and KJMZ - Dallas. Parr then became a permanent fixture on the airwaves of Radio One's 93.9 WKYS - Washington DC and became nationally syndicated shortly thereafter. Parr has also had his own record label, Raspur, and signed with the late Easy E's Ruthless Records. A devoted husband and father, Parr wears many hats including DJ, stand-up comedian, actor, film director and philanthropist. Darryl Huckaby, vice president of operations for Russ Parr, added, "Russ Parr and his team have established themselves as the country's premier Hip Hop and R&B syndicated radio show. Reach Media brings a wealth of support and resources that will enable us to grow the Russ Parr brand tremendously in 2006 and beyond." Go to Target Market News homepage	ONLY 2 WEEKS AWAY! Target Market News Presents The 2005 African- American Magazine Summit November 15th, 2005 Time Warner Inc. The Time & Life Building New York, N.Y. ______________________ The third annual all-day symposium for publishing and marketing executives to examine the latest research, trends and opportunities for African- American magazine publishers and advertisers Sponsored By Hear presentations from the following advertisers and publishers: Almae Publishers Representative Black Enterprise Magazine Brand Jordan E. Morris Communications Essence Communications Footsteps Group Heart & Soul Magazine Johnson Publishing Co. Money Magazine OnyxStyle Magazine SpikeDDB Time Inc. 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