Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Chuck Morrison, Executive VP of UniWorld Group, resigns from agency after 15 years

By Ken Smikle
Target Market News
(November 3, 2014) Charles E. (Chuck) Morrison, Executive Vice President and General Manager of Client Services for the UniWorld Goup advertising agency, confirmed reports to Target Market News that he submitted his resignation on Friday, October 31. Morrison, who first joined UWG 15 years ago, declined to discuss the reasons for his departure or what his future plans will be.

"Chuck's insights have been amazing for our clients," Monique Nelson, CEO of the UniWorld Group, told Target Market News. Nelson acquired ownership of the agency from founder Byron Lewis in 2012. "I could not have done the last two and a half years [of the transition in ownership] without him, and I'm wishing him success in the next chapter. I'm honored to have worked with him and known him."

Morrison, who has more than 30 years of experience in marketing, is widely known as a pioneer in African American marketing. Prior to joining UniWorld, where he oversaw the agency's work on the Ford and Lincoln accounts, among others, he had held top positions on both the client and agency sides of the business.

Morrison was Executive Vice President/Partner at D.C.A., an agency in Detroit, Michigan, where he worked on Daimler/Chrysler, Kmart, General Mills, Ameritech, Carson Products, Western Union and Miller Brewing Co. accounts.

Prior to that, Morrison was Vice President of Multicultural Marketing for Coca-Cola USA, where he developed and managed a reported budget of $80 million, at the time the largest allocation for ethnic marketing by any major corporation. Under his leadership, Coca-Cola USA realized dramatic growth in share of the African American, Hispanic and Asian American consumer segments.

At Burrell Advertising Inc., Morrison was instrumental in developing McDonald's and Carnation's successful ethnic marketing programs. In addition, he served in various brands, sales and promotions positions with Proctor & Gamble and the Schlitz Brewing Company.

UniWorld Group, one of the nation's largest and oldest multicultural ad agencies, is headquartered in New York with satellite offices in Detroit and Atlanta. Among its clients are Colgate-Palmolive, Ford and Lincoln, The Home Depot, Amtrak and U.S. Marines.

Go to Target Market News homepage

The 2014 MAAX Awards to honor African American marketing, media and research execs Nov. 17th

Target Market News has announced the recipients of the 2014 Marketing to African Americans with Excellence (MAAX) Awards. The annual awards presentation recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations, consumer research and advocacy. The recipients are...
Story continued...



Coca-Cola announces increased investments of $5 billion in Africa and creation of new initiatives

Barneys agrees to pay more than half-million dollar to settle racial profiling lawsuits

Lincoln Motor Co. teams with Black Greek-Letter groups to help communities

Stellar Gospel Music Awards marks 30th anniversary with new date and city

Liquid Soul agency names Amy Wright Vice President, Strategy and Client Services

Starz's hit series, 'Power,' finishes season strong, heads to Encore Black channel

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

Black PR Society issues call for speakers at its 2014 conference in November

LaToya Valmont, formerly with Essence, named managing editor of Glamour magazine

McDonald's 11th annual 365Black Awards to air August 10th on BET's CENTRIC channel

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

SOURCE360 Expo, a multi-venue event, opens in downtown Brooklyn Sept. 19 -21

Black Cable TV Ratings for Week of July 21 - 27 Summer cable viewing by black households gives boost to all networks

Nexstar to sell another TV station to a black-owned broadcasting company

NAACP forms partnership with Dunkin' Brands to increase black-owned franchises

Click here for more recent news stories and our news archive



                 SPONSORED BY



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                          Supplier Services