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Interactive One, Coca-Cola join forces on custom content series featuring cooking tips

(November 2, 2015) Digital platform, Interactive One has announced the launch of "The Kitchen Table" a new digital content series targeting African-Americans sponsored by Coca-Cola. The cooking series lives on iOne's flagship digital property aimed at women, HelloBeautiful.com, with 60-second vignettes also appearing on TV One. In addition, the content will be promoted on the iOne social channels to easily enable moms to share it across their social networks.

The series celebrates the spirit of the Kitchen Table -- The Kitchen Table is anywhere you join family or friends to share a meal and a moment -- it embodies the spirit of good food, good drinks and good times.

"We are pleased to announce this project with Coca-Cola and excited to see how our audience reacts to it," said Katina Lee Miller, Senior Director, Integrated Marketing, Interactive One. "Each video in this series is engaging, fun, heartfelt and really shows how Coke can be paired seamlessly with any dish."

"The Kitchen Table" is hosted by Chef Huda and features celebrity moms Tisha Campbell Martin and Holly Robinson Peete, who share their favorite family-friendly and delicious recipes with moms everywhere.

This project culminated with a "Meet Us at the Table" event, held at the legendary Red Rooster in Harlem where tastemakers and influencers created their own Kitchen Table moments while sampling Marcus Samuelson's recreations of Chef Huda, Tisha and Holly's meals. Brooklyn artist Sylvia Maier was tasked with creating an original piece of art inspired by the series. Maier's art was displayed for the first time at the Red Rooster. The evening was filmed and serves as part of "The Kitchen Table" series.

"The Kitchen Table" destination is live and can be found here http://hellobeautiful.com/category/the-kitchen-table/. In addition to how-to videos and recipes, the featured Coke content also includes profiles and articles. All video content was produced by OneX the branded content studio recently launched by iOne parent company Radio One, Inc. 


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