Time Media in joint venture with MGPG Events to expand The Black Women's
(November 1, 2012) Real Times Media, a media conglomerate that oversees
publishing, digital media, event and entertainment holdings in some 25
markets, has formed a joint venture with MGPG Events Inc. owners of The
Black Women's Expo (TBWE). The joint venture will allow MGPG Events,
Inc. to extend the TBWE's reach to new markets across the country.
The goal of the joint venture is to leverage RTM's unique expertise in
engagement marketing and event production and demonstrated success with
large-scale multi-market events including the hugely successful "Who's
Who" franchise. The joint venture means that advertisers, sponsors and
attendees will all benefit from the synergies these two entities are
creating with this event.
TBWE, the number one national destination event for African American
women in the Midwest, will return to McCormick Place April 5 - 7. TBWE
is now in its 19th year and expected attendance for the 2013 event is
over 30,000. The three-day exposition is designed to empower, enlighten
and educate women and girls of all ages. TBWE features informative
seminars, insightful workshops, motivational speakers, bestselling
authors and a variety of sponsored exhibits and pavilions.
"Real Times Media has always been vested in the value of the African
American consumer," says Hiram Jackson, CEO of Real Times Media. "Even
more so we recognize the influence women have over household buying
decisions. This joint venture with MGPG Events, Inc. and The Black
Women's Expo is a partnership with unrivaled potential, impacting the
Expo's overall influence, reach and revenue opportunity."
"We are extremely excited about the power of this joint venture to make
TBWE a true destination event", said Merry Green, president and CEO of
MGPG Events, Inc. "RTM has both the reach and resources to increase the
visibility of TBWE, as our team continues its relentless focus on
content and quality."
TBWE continues to offer the perfect venue for small to mid-sized
businesses and large corporations to reach the all-important African
American consumer. At the Expo Marketplace, businesses and corporations
have the opportunity to reach out and touch this valued consumer segment
at the grassroots level and expose them directly to their products and
services through sales, distributions, and personal interactions.
African Americans consumers are over 42 million strong with an annual
buying power of nearly one trillion dollars.
Already on board for the 2013 Expo are Walgreens, State Farm Insurance
and Clear Channel Media and Entertainment Group. With a primary emphasis
on the concerns and aspirations of African American women, the Expo
provides unique opportunities for companies of all sizes.
As in previous years, TBWE features national experts in a variety of
fields to address topics that are particularly important to African
American women. Health and wellness, financial literacy, careers,
business ownership, female-male relationships, green living, children's
health and much more will be addressed in a variety of settings. Expo
Pavilions include Kidz Korner, Health & Wellness, Literary Café, The
Business of Beauty, Diversity & Inclusion and Spa Pavilion.
Additionally, TBWE will be announcing their live entertainment line-up
TBWE has introduced a number of innovations for 2013, sure to be a hit
with attendees and vendors. Vendors may take advantage of "pop-up"
booths, designed specifically for smaller businesses that might not be
staffed for a three-day expo.
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