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Bounce TV strikes carriage deal with WUSA in Washington, DC market
(November 1, 2011) Bounce TV, the first-ever over-the-air broadcast television network for African Americans, has signed a distribution agreement with Gannett Broadcasting which will make Gannett's WUSA-TV the exclusive provider of Bounce TV in Washington, D.C., it was announced today by Bounce TV Executive Vice President of Distribution Jeffrey Wolf.
The agreement is Bounce TV's second with a Gannett station; the network is also carried by Gannett's WATL-TV in Atlanta. In addition to Washington, D.C. and Atlanta, Bounce TV is seen in Chicago, Philadelphia, Houston, Cleveland/Akron, San Francisco, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, VA, among other cities.
In just six short months since entering the marketplace, the pioneering Bounce TV has cleared over 50% of the country and landed distribution agreements with major station groups as Gannett, Raycom Media, LIN TV Corp., Nexstar Communications, Belo Corp. and Meredith Broadcasting. With the addition of Washington, D.C., the number four African American market in the country, Bounce TV is now seen in four of the top five African American markets.
"This is a very significant agreement. Getting Bounce TV on the air in Washington D.C. is tremendous and partnering with Gannett again and the powerful WUSA-TV makes it even more rewarding," said Wolf. "It was very important to align with the right affiliate in our nation's capital, especially given the large African American composition of the market. We continue to build a strong line-up of affiliates that will ensure the success of Bounce TV."
"Bounce TV provides the first free, over-the-air, 24-hour network created for our sizable and important African American community," said Allan Horlick, President & General Manager of WUSA. "We at Gannett are committed to serving all of our communities and this agreement affords us yet another way to do just that. We are thrilled to launch Bounce TV."
The National Association of Broadcasters (NAB) saluted WUSA-TV's decision to carry Bounce TV. "Broadcasters across America are delivering on the promise of digital television by expanding niche programming options like Bounce TV," said NAB President and CEO Gordon Smith. "As local TV stations reinvent our business model using DTV spectrum, we fully expect that other broadcasters will support multicast ventures like Bounce to better serve our tens of millions of viewers."
Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV airs twenty four hours a day, seven days a week on the digital signals of local television stations. Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce TV. Toyota USA is the signature sponsor of the network.
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