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Target Market News launches
Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Interactive One posts largest number of unique visitors in its history in September

(November 1, 2011) Interactive One can maintains its claim to being the largest digital media company serving Black Americans. According to the latest figures from comScore, the advertising industry's most preferred measurement service, Interactive One attracted 5.5 million unique visitors in September 2011, its highest total to date.  The company also leads competitors in consumer engagement with more consumer time spent on Interactive One sites than any other company in the African American digital media category.

"Continuing our mission to super-serve the Black community has resulted in great products, programming and partnerships which has been well received by advertisers and consumers alike. 2011 has so far proven to be a record-breaking year for us in terms of our increased audience and expansion of our brand," said Tom Newman, President, Interactive One.  "As we look ahead to the fourth quarter and 2012, we anticipate continued aggressive growth accompanied by even more compelling content and additional partnerships for our growing audience."

Interactive One sites had a 58 percent increase in total unique visitors from January to September 2011.  In total, the company has added two million unique visitors to its portfolio this year. The increase comes in part from partnerships like the recently announced agreement with NBC News' TheGrio.com.

The company said that several of its sites saw double-digit growth in unique visitors this year according to comScore KeyMeasures, including NewsOne which grew its audience by 74%; TheUrbanDaily which grew by 67%; HelloBeautiful a site that continues to be the largest site for African American women with a growth rate of 41%; and TheGrio which grew by 46%.


 
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