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Interactive One posts largest number of unique visitors in its history in September
(November 1, 2011) Interactive One can maintains its claim to being the largest digital media company serving Black Americans. According to the latest figures from comScore, the advertising industry's most preferred measurement service, Interactive One attracted 5.5 million unique visitors in September 2011, its highest total to date. The company also leads competitors in consumer engagement with more consumer time spent on Interactive One sites than any other company in the African American digital media category.
"Continuing our mission to super-serve the Black community has resulted in great products, programming and partnerships which has been well received by advertisers and consumers alike. 2011 has so far proven to be a record-breaking year for us in terms of our increased audience and expansion of our brand," said Tom Newman, President, Interactive One. "As we look ahead to the fourth quarter and 2012, we anticipate continued aggressive growth accompanied by even more compelling content and additional partnerships for our growing audience."
Interactive One sites had a 58 percent increase in total unique visitors from January to September 2011. In total, the company has added two million unique visitors to its portfolio this year. The increase comes in part from partnerships like the recently announced agreement with NBC News' TheGrio.com.
The company said that several of its sites saw double-digit growth in unique visitors this year according to comScore KeyMeasures, including NewsOne which grew its audience by 74%; TheUrbanDaily which grew by 67%; HelloBeautiful a site that continues to be the largest site for African American women with a growth rate of 41%; and TheGrio which grew by 46%.
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