"A Must-Read
For Marketing

Introducing a new trade magazine for the new opportunities in African-American marketing and media.

The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

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Advertising & PR News
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TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
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Industry News
Company Bios and

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


© 2007 by
Target Market News Inc.

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Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867


Interpublic acquires Steve Soute’s Translation Consulting + Brand Imaging

(October 31, 2007) Interpublic Group announced today that it has acquired Translation Consulting + Brand Imaging, a leading branded entertainment agency. Translation is known for its ability to create high-visibility promotions for leading marketers in youth and urban markets. Translation will operate as a stand-alone unit and will be a shared resource for all Interpublic companies. The unit will continue to be led by Steve Stoute, the company’s founder and Chief Creative Officer. The terms of the agreement are not being disclosed.

With approximately 45 employees, Translation, based in New York, is noted for its strategic marketing aimed at young adults and promotional programs pairing Fortune 500 companies with celebrities from the worlds of music, sports, entertainment and fashion. With a strong focus on the urban and youth markets and multi-cultural consumers, Translation has built programs for Reebok and General Motors, and has worked with celebrities like Beyoncé, Justin Timberlake, Jay-Z and Gwen Stefani.

“Translation has a strong track record in delivering the youth and urban audience to top marketers. In today’s world of fragmented media, niche marketing is more important than ever,” commented Michael I. Roth, Chairman and CEO of Interpublic. “All consumers, especially the youth market, have unprecedented options when it comes to media and how they interact with our clients. Under Steve’s leadership, Translation has built meaningful engagements between clients’ brands and this hard-to-reach audience.”

“We are thrilled to be partnering with Interpublic,” said Steve Stoute. “Both companies will have a better ability to develop relationships with leading global brands seeking to reach broader and more diverse audiences. We look forward to bringing Translation’s extensive knowledge and understanding of the marketplace to Interpublic’s vast network of marketing companies.”

Translation Consultation + Brand Imaging is a leading brand marketing firm that creates and implements pioneering marketing concepts for global consumer brands. The company specializes in developing innovative promotions between Fortune 500 companies and superstar celebrities from music, sports, entertainment and fashion. In addition, Steve Stoute and Translation are actively involved in developing several entrepreneurial ventures, including Carol’s Daughter, a retailer of exceptional beauty-care products for men and women.

Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

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The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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