Interpublic acquires Steve Soute’s Translation Consulting + Brand Imaging

(October 31, 2007) Interpublic Group announced today that it has acquired Translation Consulting + Brand Imaging, a leading branded entertainment agency. Translation is known for its ability to create high-visibility promotions for leading marketers in youth and urban markets. Translation will operate as a stand-alone unit and will be a shared resource for all Interpublic companies. The unit will continue to be led by Steve Stoute, the company’s founder and Chief Creative Officer. The terms of the agreement are not being disclosed.

With approximately 45 employees, Translation, based in New York, is noted for its strategic marketing aimed at young adults and promotional programs pairing Fortune 500 companies with celebrities from the worlds of music, sports, entertainment and fashion. With a strong focus on the urban and youth markets and multi-cultural consumers, Translation has built programs for Reebok and General Motors, and has worked with celebrities like Beyoncé, Justin Timberlake, Jay-Z and Gwen Stefani.

“Translation has a strong track record in delivering the youth and urban audience to top marketers. In today’s world of fragmented media, niche marketing is more important than ever,” commented Michael I. Roth, Chairman and CEO of Interpublic. “All consumers, especially the youth market, have unprecedented options when it comes to media and how they interact with our clients. Under Steve’s leadership, Translation has built meaningful engagements between clients’ brands and this hard-to-reach audience.”

“We are thrilled to be partnering with Interpublic,” said Steve Stoute. “Both companies will have a better ability to develop relationships with leading global brands seeking to reach broader and more diverse audiences. We look forward to bringing Translation’s extensive knowledge and understanding of the marketplace to Interpublic’s vast network of marketing companies.”

Translation Consultation + Brand Imaging is a leading brand marketing firm that creates and implements pioneering marketing concepts for global consumer brands. The company specializes in developing innovative promotions between Fortune 500 companies and superstar celebrities from music, sports, entertainment and fashion. In addition, Steve Stoute and Translation are actively involved in developing several entrepreneurial ventures, including Carol’s Daughter, a retailer of exceptional beauty-care products for men and women.

Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.


Go to Target Market News homepage

 

________________________
This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers

 TOPICS TO BE COVERED

- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

Click for more info and to register
___________________________


 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...

_________________________________________________________________________________________


The African-American
Book Publishing Authority



Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news