Interpublic acquires Steve Soute’s
Translation Consulting + Brand Imaging
31, 2007) Interpublic Group announced today that it has acquired
Translation Consulting + Brand Imaging, a leading branded entertainment
agency. Translation is known for its ability to create high-visibility
promotions for leading marketers in youth and urban markets. Translation
will operate as a stand-alone unit and will be a shared resource for all
Interpublic companies. The unit will continue to be led by Steve Stoute,
the company’s founder and Chief Creative Officer. The terms of the
agreement are not being disclosed.
With approximately 45 employees, Translation, based in New York, is noted
for its strategic marketing aimed at young adults and promotional programs
pairing Fortune 500 companies with celebrities from the worlds of music,
sports, entertainment and fashion. With a strong focus on the urban and
youth markets and multi-cultural consumers, Translation has built programs
for Reebok and General Motors, and has worked with celebrities like
Beyoncé, Justin Timberlake, Jay-Z and Gwen Stefani.
“Translation has a strong track record in delivering the youth and urban
audience to top marketers. In today’s world of fragmented media, niche
marketing is more important than ever,” commented Michael I. Roth,
Chairman and CEO of Interpublic. “All consumers, especially the youth
market, have unprecedented options when it comes to media and how they
interact with our clients. Under Steve’s leadership, Translation has built
meaningful engagements between clients’ brands and this hard-to-reach
“We are thrilled to be partnering with Interpublic,” said Steve Stoute.
“Both companies will have a better ability to develop relationships with
leading global brands seeking to reach broader and more diverse audiences.
We look forward to bringing Translation’s extensive knowledge and
understanding of the marketplace to Interpublic’s vast network of
Translation Consultation + Brand Imaging is a leading brand marketing firm
that creates and implements pioneering marketing concepts for global
consumer brands. The company specializes in developing innovative
promotions between Fortune 500 companies and superstar celebrities from
music, sports, entertainment and fashion. In addition, Steve Stoute and
Translation are actively involved in developing several entrepreneurial
ventures, including Carol’s Daughter, a retailer of exceptional
beauty-care products for men and women.
Interpublic is one of the world's leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton
Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM
Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic
brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday,
Mullen, The Martin Agency and R/GA. For more information, please visit
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