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  COMING IN DECEMBER 


 


"A Must-Read For Marketing Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

Click here to subscribe
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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Cable TV Ratings for Week of Oct. 22 - 28
‘Monday Night Football’ scores; BET, USA tie for week’s top cable network

(October 31, 2007) How did the cable viewing of blacks and whites compare last week? Both made ESPN’s “Monday Night Football” the week’s most watched cable show. African-American households were 16 percent of the total audience, and the game would not have won the night in overall measurement without them.

Second place on the top 25 for black households was VH1’s “I Love New York,” which 1.8 million total black viewers. Nearly twice that number (3.3 million) of white viewers tuned in, but it was only No.12 on that list. TBS’s “House of Pane” returned to the top-end of the top 25 by taking the third through sixth spots.

BET repeated last week’s performance by placing seven shows on the chart, but had to share top network honors with USA Network which had a like number of winners. TBS and VH1 both claimed four shows in the top 25, while ESPN, Disney and MTV rounded out the list with one program each.

The total number of black households watching the top 25 during the fourth week of October, according to Nielsen Media Research, was 18.5 million, a drop of five percent compared to the previous week.


Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1

NFL REG. SEASON

ESPN

15.9

1,500

2

I LOVE NEW YORK 2

VH1

12.7

1,279

3

HOUSE OF PAYNE

TBS

11.7

1,133

4

HOUSE OF PAYNE

TBS

11.5

1,099

5

HOUSE OF PAYNE

TBS

11.2

1,037

6

HOUSE OF PAYNE

TBS

11.0

1,033

7

SALT N PEPA SHOW

VH1

10.4

1,014

8

GOTTIS WAY

VH1

9.6

905

9

SUNDAY BEST

BET

7.8

731

10

WWE ENTERTAIN’T

USA

6.5

655

11

WWE ENTERTAIN’T

USA

6.9

654

12

COLLEGE HILL: INTERNS

BET

6.7

629

13

COLLEGE HILL: INTERNS

BET

6.5

626

14

RUNS HOUSE

MTV

6.3

586

15

LAW & ORDER: CI (ORIG)

USA

6.2

568

16

AMER GANGSTER

BET

6.0

567

17

EXALTED

BET

5.7

559

18

HIP HOP AWARDS

BET

5.8

534

19

LAW & ORDER: SVU

USA

5.8

513

20

LAW & ORDER: SVU

USA

6.0

506

21

MOVIE OF THE WEEK

BET

6.0

488

22

LAW & ORDER: SVU

USA

5.4

485

23

SUITE LIFE OF ZACK & CODY

DISNEY

6.2

479

24

I LOVE NEW YORK 2

VH1

5.0

472

25

LAW & ORDER: SVU

USA

4.8

471

Source: Nielsen Media Research. Based on live
and same day viewing. Number of homes shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers

 TOPICS TO BE COVERED

- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

Want this issue? Get it with your new subscription.
Click Here


A TARGET MARKET NEWS PUBLICATION
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