COMING IN DECEMBER
"A Must-Read For Marketing
Professionals"
Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
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advertising information
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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Copyright
© 2007 by
Target Market News Inc.
All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t. 312-408-1881
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info@targetmarketnews.com
Cable TV
Ratings for Week of Oct. 22 - 28
‘Monday Night Football’ scores; BET, USA tie for week’s top cable network
(October
31, 2007) How did the cable viewing of blacks and whites compare last
week? Both made ESPN’s “Monday Night Football” the week’s most watched
cable show. African-American households were 16 percent of the total
audience, and the game would not have won the night in overall measurement
without them.
Second place on the top 25 for black households was VH1’s “I Love New
York,” which 1.8 million total black viewers. Nearly twice that number
(3.3 million) of white viewers tuned in, but it was only No.12 on that
list. TBS’s “House of Pane” returned to the top-end of the top 25 by
taking the third through sixth spots.
BET repeated last week’s performance by placing seven shows on the chart,
but had to share top network honors with USA Network which had a like
number of winners. TBS and VH1 both claimed four shows in the top 25,
while ESPN, Disney and MTV rounded out the list with one program each.
The total number of black households watching the top 25 during the fourth
week of October, according to Nielsen Media Research, was 18.5 million, a
drop of five percent compared to the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
NFL REG. SEASON |
ESPN |
15.9 |
1,500 |
|
2 |
I LOVE NEW YORK 2 |
VH1 |
12.7 |
1,279 |
|
3 |
HOUSE OF PAYNE |
TBS |
11.7 |
1,133 |
|
4 |
HOUSE OF PAYNE |
TBS |
11.5 |
1,099 |
|
5 |
HOUSE OF PAYNE |
TBS |
11.2 |
1,037 |
|
6 |
HOUSE OF PAYNE |
TBS |
11.0 |
1,033 |
|
7 |
SALT N PEPA SHOW |
VH1 |
10.4 |
1,014 |
|
8 |
GOTTIS WAY |
VH1 |
9.6 |
905 |
|
9 |
SUNDAY BEST |
BET |
7.8 |
731 |
|
10 |
WWE ENTERTAIN’T |
USA |
6.5 |
655 |
|
11 |
WWE ENTERTAIN’T |
USA |
6.9 |
654 |
|
12 |
COLLEGE HILL: INTERNS |
BET |
6.7 |
629 |
|
13 |
COLLEGE HILL: INTERNS |
BET |
6.5 |
626 |
|
14 |
RUNS HOUSE |
MTV |
6.3 |
586 |
|
15 |
LAW & ORDER: CI (ORIG) |
USA |
6.2 |
568 |
|
16 |
AMER GANGSTER |
BET |
6.0 |
567 |
|
17 |
EXALTED |
BET |
5.7 |
559 |
|
18 |
HIP HOP AWARDS |
BET |
5.8 |
534 |
|
19 |
LAW & ORDER: SVU |
USA |
5.8 |
513 |
|
20 |
LAW & ORDER: SVU |
USA |
6.0 |
506 |
|
21 |
MOVIE OF THE WEEK |
BET |
6.0 |
488 |
|
22 |
LAW & ORDER: SVU |
USA |
5.4 |
485 |
|
23 |
SUITE LIFE OF ZACK & CODY |
DISNEY |
6.2 |
479 |
|
24 |
I LOVE NEW YORK 2 |
VH1 |
5.0 |
472 |
|
25 |
LAW & ORDER: SVU |
USA |
4.8 |
471 |
Source: Nielsen Media Research. Based on live
and same day viewing. Number of homes shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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13th Annual Edition
Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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The African-American
Book Publishing Authority
Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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