HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News launches Chicago business publication


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more
____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 




























































































































 
Soul of the South, regional African-American TV network to debut early 2012

(October 31, 2011)  SOUL OF THE SOUTH NETWORK, a 24-hour regional broadcast network targeting African-Americans viewers  in the South, will launch in the first quarter of 2012 offering entertainment, sports, and  cultural programming along with 5 hours of live news daily. 

"I'm so proud to lead the launch of Soul of the South, which will be the first broadcast network to speak directly to the lives and values of the more than 20 million African-Americans living in the South," says Edwin V. Avent, Chairman/CEO, SOUL OF THE SOUTH NETWORK.  "We have met with stations in over 50 markets during our road show across the South and they are all excited by our concept of a regional African-American television network."

A co-founder of SOUL OF THE SOUTH NETWORK, Avent, after serving as Heart & Soul Magazine's publisher for six years where he rebuilt the publication into a viable brand among African-American female consumers, will now devote himself to the new endeavor of launching and running this television network.

Over the past 20 years, there has been an accelerated shift in African-American population moving back to the South.  As Isabel Wilkerson, author of the epic Pulitzer Prize "The Warmth of Other Suns" recently observed, with the South becoming more in line with the rest of the country, African-Americans feel a deep yearning to reconnect with their ancestral homeland.

"We live in a time when we have an African-American President and an African-American Republican frontrunner, yet we do not have a single African-American anchor on any of the nightly broadcast news shows," says co-founder Carl McCaskill, SOUL OF THE SOUTH NETWORK's Executive Vice President of Business Development and Branding.  "We see this as an opportunity.  We will fill that void with 5 hours of daily news, with African-American news anchors and reporters at the helm and with a fresh perspective on everyday African-American life in the South," adds McCaskill.

Headquartered in Little Rock, Arkansas, SOUL OF THE SOUTH NETWORK's president is Larry Morton, a digital broadcast pioneer and founder of Retro TV.  "I'm thrilled to partner with Edwin Avent and Carl McCaskill in the launch of this unique and very important digital platform," Morton adds. Also a co-founder of the new network, Morton continues, "given the doubts about the future of the digital spectrum that Congress allocated to broadcasters, it is inspiring to see the number of minority networks that are emerging utilizing this vital public resource.  Today, we have Hispanic, Asian and African-American programmers that are successfully using the digital spectrum to empower their communities on free over the air television."

SOUL OF THE SOUTH NETWORK's launch schedule will include a two-hour morning news show based in Atlanta, a one-hour evening news broadcast, and "Capitol Eye," an additional half-hour hosted news and opinion show focusing on Southern capitals and politics.  The news broadcasts are co-productions with centralized newscast operator Independent Network News.  During the first quarter of 2012, SOUL OF THE SOUTH NETWORK will premiere two original programs.  RADIOFACE, a quick-moving, comedic unscripted show hosted by hot radio personalities bantering from their studios on the news and headlines of the day. SOUTHERN SOUL STORIES, which explores the lives of African-American icons of the South and the events, large and small, that shaped the region.

SOUL OF THE SOUTH NETWORK will showcase it's full 2012 line-up of original shows during May upfronts.

SOUL OF THE SOUTH will offer its broadcast platform in markets with high concentrations of African-Americans in the South and several Northern hub cities such as Chicago, Detroit, Philadelphia, and Baltimore. 

Additional key SOUL OF THE SOUTH NETWORK executives include: Jeff  Burns Jr, former Senior Vice President of Johnson Publishing who will serve as Executive Vice President of Marketing;Donald "Chip" Harwood of Princeton Media and Ed Baruch of Allied Media serve as distribution consultants.  Fusion Studios led by Jeff Lyle is handling master control and signal delivery.

For a look at SOUL OF THE SOUTH NETWORK’s promo go to: www.SSN.TV


Go to Target Market News homepage


RECENT STORIES
4A's issues advisory on non-discrimination advertising practices

Radio One Detroit closes local marketing agreement to operate WGPR FM

Volkswagen's marketing chief: 'Black consumers important to sales goal'

Edwin Avent resigns as head of 'Heart & Soul' as magazine changes owners

Keith Clinkscales leaves ESPN to be independent producer

Oprah Winfrey's OWN debuts Welcome To Sweetie Pie's Oct. 15th

Black Cable TV Ratings for Week of October 3 - 9 Disney dominates cable's Top 25 for black viewers with big weekend lineup

Urban Wheel Awards announces winners for companies of the year for diversity

Black TV Ratings for Week of October 3 - 9 CBS dominates the competition as old favorites still draw black viewers

Polk and Rainbow PUSH sign strategic business agreement on auto research

Click here for more recent news stories and our news archive

Return to top of page

 



























































































































 






 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2011 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services