TV Ratings for Week of Oct. 22 - 28
‘CSI: Miami’ week’s most popular show with black viewers; CBS is network winner

(October 30, 2007) Black viewers showed very different preferences again in their TV viewing habits during the fourth week of October. CBS’s dominance over the top 25 most popular shows with African-Americans was headed by “CSI: Miami,” which was number ten overall among all Nielsen measured households. The World Series contest between Boston and Colorado didn’t excite most black TV watchers. Only Game 4 placed among black’s favorite shows, while Games 1, 2 and 4 were top ten favorites in white homes.

CBS was the runaway winning network, with 12 shows claiming a place on the top 25. Fox and ABC posted four winners. The CW network had three, followed by NBC with one.

The total number of black households watching the top 25 programs, according to Nielsen Media Research, was 30.6 million. That’s a slight increase over the previous week’s total of 30.1 million.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	CSI: MIAMI	CBS	11.5	1.567
2	GREY'S ANATOMY-THU	ABC	11.3	1.541
3	THE GAME	CW	10.7	1.457
4	DANCING W/THE STARS-MON	ABC	10.1	1.380
5	CSI: NY	CBS	9.9	1.349
6	HOUSE	FOX	9.7	1.320
7	COLD CASE	CBS	9.6	1.304
8	SHARK	CBS	9.6	1.313
9	WITHOUT A TRACE	CBS	9.6	1.305
10	LAW AND ORDER:SVU	NBC	9.2	1.250
11	DANCING W/STARS RESULT-TU	ABC	9.1	1.249
12	GIRLFRIENDS	CW	9.0	1.227
13	CRIMINAL MINDS	CBS	8.7	1.185
14	NCIS	CBS	8.7	1.192
15	CANE	CBS	8.4	1.152
16	THE UNIT	CBS	8.4	1.147
17	DESPERATE HOUSEWIVES	ABC	8.2	1.122
18	UGLY BETTY	ABC	8.0	1.095
19	CSI SUNDAY-SPECIAL	CBS	8.0	1.093
20	AMERICA'S TOP MODEL-3	CW	8.0	1.099
21	CSI	CBS	7.9	1.080
22	60 MINUTES	CBS	7.8	1.071
23	WORLD SERIES GAME 4	FOX	7.8	1.064
24	K-VILLE	FOX	7.7	1.048
25	THE OT	FOX	7.7	1.049

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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