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Black TV Ratings for Week of October 20 - 26
NFL black viewer ratings still getting sacked by 'Scandal' and 'Get Away With Murder' 

(October 29, 2014) It's five weeks and still counting as ABC's "Scandal" fans (known as gladiators) over-run the NFL's gridiron match-ups in black households once again. Olivia Pope beat Thursday Night Football by nearly one million black viewers in head-to-head competition. "How To Get Away With Murder" held on to No.2 and more than 95% of the "Scandal" lead-in black audience.

The most watched TV network in black homes continued to be CBS, which totaled 20.1 million viewers across 13 shows. ABC was second with 12.3 million for five shows. NBC took place with 10.2 for six of its shows among the Top 25.

The total number of viewers watching the Top 25 favorite shows in black households, according to Nielsen, was down 1.3 million from the previous week to 44.1 million.

Top 25 Broadcast TV Shows in Black Households

    Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1

SCANDAL

ABC

19.1

9.8

3,833

2

HOW TO GET AWAY W/MURDER

ABC

18.7

9.5

3,721

3

NBC SUNDAY NIGHT FOOTBALL

NBC

14.8

8.0

3,110

4

CBS THURS  NIGHT FOOTBALL

CBS

13.8

7.5

2,943

5

GREY'S ANATOMY

ABC

9.9

4.5

1,758

6

SUNDAY NIGHT NFL PRE-KICK

NBC

9.7

5.0

1,958

7

CBS THU NIGHT PRE-KICK

CBS

9.4

5.0

1,947

8

60 MINUTES

CBS

9.3

4.6

1,790

9

NCIS: NEW ORLEANS

CBS

9.1

4.5

1,737

10

BLACK-ISH

ABC

8.6

4.3

1,681

11

PERSON OF INTEREST

CBS

7.7

3.8

1,472

12

DANCING WITH THE STARS

ABC

7.6

3.6

1,404

13

BLUE BLOODS

CBS

7.5

3.5

1,372

14

THE VOICE-TUE

NBC

7.4

3.3

1,290

15

CBS THURS  NIGHT KICK-OFF2

CBS

7.3

3.5

1,354

16

MADAM SECRETARY

CBS

7.3

3.4

1,332

17

FOOTBALL NIGHT AMERICA PT 3

NBC

7.2

3.4

1,340

18

NCIS

CBS

7.2

3.3

1,288

19

THE GOOD WIFE

CBS

7.1

3.4

1,331

20

THE VOICE

NBC

7.1

3.5

1,358

21

NCIS: LOS ANGELES

CBS

6.8

3.1

1,216

22

CRIMINAL MINDS

CBS

6.4

3.1

1,195

23

GOTHAM

FOX

6.3

3.5

1,358

24

STALKER

CBS

6.2

3.0

1,167

25

BLACKLIST

NBC

6.1

3.0

1,181

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times are eastern.


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The 2014 MAAX Awards to honor African American marketing, media and research execs Nov. 17th

Target Market News has announced the recipients of the 2014 Marketing to African Americans with Excellence (MAAX) Awards. The annual awards presentation recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations, consumer research and advocacy. The recipients are...
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