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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
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MTV appoints Marva
Smalls Executive VP, restructures diversity leadership
27, 2006) MTV Networks, a division of Viacom, today announced that Marva
Smalls has been named the company's first Executive Vice President of
Global Inclusion Strategy. In this new position, Smalls will drive MTVN's
ongoing efforts to champion a diverse, multicultural and inclusive
workforce; and to develop the next generation of leaders across its
worldwide brands. She will report to Judy McGrath, Chairman and CEO, MTVN,
and will become a member of the company's senior strategy team. Smalls
also will retain her current responsibilities as Executive Vice President
of Public Affairs and Chief of Staff for the Nickelodeon/MTVN Kids &
Family Group, where she reports to Cyma Zarghami, President of
Nickelodeon/MTVN Kids & Family Group.
"Diversity, multiculturalism and inclusion are core values for our company
-- they are at the heart of our business success, our programming strategy
and our culture," said McGrath. "There's no person better suited than
Marva to implement this vision across MTV Networks and help develop our
next generation of leaders."
As EVP of Global Inclusion Strategy, Smalls will work with the leadership
of all MTVN brands to champion these values, and to support an environment
across the company where all employees can contribute to its success while
achieving their own professional goals. Further, she will expand MTVN's
partnerships with leading outside organizations and exemplify MTVN's
diversity, multiculturalism and inclusion efforts worldwide.
"Our culture at MTVN is a rare thing. Our employees share ideas, take
creative risks and, most importantly, reflect the audiences they serve and
what's important to them," said Smalls. "Diversity and inclusion are as
essential as creativity and innovation for success in a global
marketplace, and I am excited to build on these core values, particularly
as we extend our brands -- and acquire new ones -- across all platforms."
MTVN also announced today that it is restructuring its day-to-day approach
to diversity leadership, with the introduction of a new internal advisory
team. Members of the team will reflect the leading business units of MTV
Networks, and will have direct impact on diversity, multicultural and
inclusion issues, including domestic and international Channel Management,
Operations, Programming, Ad Sales, Corporate Responsibility, Creative,
Communications, Human Resources and Learning & Development.
Working closely with Smalls and the MTVN Diversity Council, the advisory
team will help set priorities, develop strategies and implement policies
that advance MTVN's core values throughout every level of the company and
As a result of the restructuring, the position of Chief Diversity Officer
(CDO) has been eliminated and CDO Billy Dexter will be leaving the
"Given our unique company culture with multiple stakeholders in our
diversity efforts, we've come to realize that a team approach will best
serve us in a global and now multi-platform environment," noted McGrath.
"I have the greatest respect for Billy, and we thank him for his
contributions to our diversity and inclusion mission. He has enhanced our
existing initiatives and we've benefited from his expertise."
In addition to her new role as Executive Vice President of Global
Inclusion Strategy, Smalls serves as EVP of Public Affairs and Chief of
Staff for Nickelodeon / MTVN Kids & Family Group. As Chief of Staff, she
is the principal administrative officer for the Nickelodeon Networks and
their ancillary businesses, coordinating and directing financial
resources, employees and facilities for the New York, Los Angeles and
Smalls also oversees all of the Nickelodeon/MTVN Kids & Family Group's
pro-social and corporate responsibility initiatives, and manages their
relations with advocates, government officials, educators, non-profit
organizations and trade associations. Moreover, she has longstanding
relationships with public affairs, government relations, communications
and philanthropic organizations on both the state and national level.
Among the initiatives Smalls has led has been the development of
Nickelodeon's strategies to combat the growing obesity epidemic among
children. She has testified and spoken at leading governmental and
industry forums on the topic, and has partnered closely with advertisers,
child advocates and academics to help advance a proactive movement on this
Under Smalls' leadership, Nickelodeon's pro-social work has been
recognized by presidential administrations and has garnered support from
top names in the entertainment industry, such as Whoopi Goldberg, LL Cool
J, Shaquille O'Neal, Mariah Carey, Meg Ryan and Paula Abdul. Most
recently, she joined Nickelodeon's award-winning Let's Just Play campaign
with The William J. Clinton Foundation and the American Heart Association
to help reduce levels of childhood obesity.
Smalls also spearheaded The Big Help which, for more than nine years,
encouraged and empowered more than 40 million kids to pledge more than 380
million hours of volunteer service to their communities. In 1997, The Big
Help was honored with the prestigious George C. Peabody and Golden
Marva Smalls' accomplishments at MTVN are part of a long history of
activism and public service, having served in a variety of positions in
local and national government, and with the NAACP. Furthermore, she is an
active member of the Executive Leadership Council, an organization
representing the top African Americans in corporate America.
Smalls has a Master's Degree in Public Administration and a Bachelor's
Degree from the University of South Carolina. She serves on numerous
boards of directors, including the National Council for Families and
Television, the Children Affected by AIDS Foundation, South Carolina's
Brookgreen Gardens, New York City's Northside Center for Child
Development, Big Brothers - Big Sisters of America, the National Bank of
South Carolina, the South Carolina Educational Television Endowment
Commission and the University of South Carolina's Education Foundation.
Smalls is a recent recipient of an Honorary Doctorate of Humanities from
Francis Marion University, and Coker College; and is a member of Alpha
Kappa Alpha Sorority and Trinity Baptist Church in Florence, South
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in its seventh year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
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Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
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