COMING IN DECEMBER
"A Must-Read
For Marketing
Professionals"
Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
Click here for
advertising information
Click here to subscribe
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Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
News
Industry News
Company Bios and
Background
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Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Copyright
© 2007 by
Target Market News Inc.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
Clear Channel
returns WPHH/Hartford from Urban format back to Alternative
From Radio Online
(October 25, 2007) Clear Channel returns Rhythmic CHR WPHH-FM (Power
104.1)/Hartford to Alternative as "fm104one." Core artists include the
Clash, Smashing Pumpkins, 311, The Ramones, Beastie Boys, Sublime, Dave
Matthews, Foo Fighters, Incubus and Green Day, among others. The station
will air initially run jockless with plans to keep the commercial minutes
restricted to the fewest in Connecticut.
The station's new web site is meant to complement the "on-air experience
at 1041music.com with a major focus on social networking. The web site
will also let listeners hear new music and offer feedback. Local and
national bands will be webcast and video concerts will be offered.
"This is not going to be the lame old-school radio that everyone has grown
tired of," said Operations Manager Todd Thomas. "This station is about
music for adults 25-34... period."
He added, "This audience is extremely passionate about the music. A lot of
DJ talk and stations hyping themselves all the time is just not something
that people want to hear. The listeners are begging us (radio) to stop the
chatter and just play good music. That's where fm104one comes in. Radio
listeners deserve what they really want."
The 104.1 frequency was previously Alternative WMRQ-FM (Radio 104) during
the nineties before flipping to Urban in 2003.
Go to Target Market News
homepage
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This is the industry's only symposium examining the latest research, trends and opportunities for African-American magazine publishers and advertisers
TOPICS TO BE COVERED
- Successful Start-up Strategies
- Improving Advertising Sales
- Building Your Magazine’s Brand
- Successful Website Strategies
- Opportunities From Editorial
- Latest Black Magazine Research
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13th Annual Edition
Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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The African-American
Book Publishing Authority
Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS PUBLICATION
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